Sip, Savour, Repeat:
7UP’s Summer Splash at Taste of Dublin

Crafting a Unique Al-Fresco Experience

At Taste of Dublin, 7UP created an unforgettable alfresco activation that blended classic summer vibes with a modern twist. We brought festival-goers a refreshing cocktail menu designed by Hedonist, ensuring 7UP became synonymous with a laid-back, vibrant atmosphere, perfect for the Irish summer.

Amplifying Reach with Influencers and Media

Sweartaker engaged key influencers and partnered with CHAR media to extend the impact, driving event buzz far beyond the festival. Influencers shared their 7UP experiences across Instagram and TikTok, drawing attention to the brand and solidifying its place in the summer festival scene.

“Feast and Refresh: 7UP Zero is bringing the ultimate trio of mocktails to Taste of Dublin 2024, perfectly paired to complement the finest Irish cuisine – and the best part?  They’re free!” 

-Char

Capturing the Moment for Long-Term Impact

Professional photography and videography ensured the event’s energy lived on. These assets, shared across social media, continued to spread 7UP’s message of fun and refreshment, positioning the brand as a summer essential long after the festival ended.