Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
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- Edition 107In this week’s Our Take it’s raining fish in Honduras and a campaign is turning this divine sign into a community development initiative. On World Environment Day, one dirty brand is asking us to break up with our shower heads. In the world of AI, do we have a new digital Michelangelo? And we check out a new conceptual camera with an interesting viewpoint. Climate Activist, Climax Advocate or both? We are obsessed with sustainable … Read more
- Edition 107In this week’s Our Take it’s raining fish in Honduras and a campaign is turning this divine sign into a community development initiative. On World Environment Day, one dirty brand is asking us to break up with … Read more
- Edition 106In this week’s Our Take, we check out some new initiatives that are creating opportunities for marginalised communities through art and entrepreneurship! We all have a love hate relationship with Microsoft Excel but one business has went … Read more
- Edition 105In this week’s Our Take we check out some road awareness campaigns focusing on texting while driving and helmet safety awareness. Zelda is the latest character in the gaming industry to put a kink in players’ armour. … Read more