INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 150
    In this week’s Our Take, TaskHer challenges misogyny in trade works, a children’s rights initiative that creates garments that shouldn’t exist. Boomers are blowing up the dating scene online, and EastEnders has brought their plot line to the London Marathon! Trading Places TaskHer teamed up with LGBTQIA+ decorating collective Corky’s Painters for their latest campaign, Trade Places, which spotlights a serious issue in the construction industry about respect…or the lack thereof.   Studies have shown that … Read more

Archive

  • Edition 150
    In this week’s Our Take, TaskHer challenges misogyny in trade works, a children’s rights initiative that creates garments that shouldn’t exist. Boomers are blowing up the dating scene online, and EastEnders has brought their plot line to … Read more
  • Edition 149
    In this week’s sizzling summary of the week’s best culture and marketing stories, a bank in Pakistan exposes the small print in bridal contracts, an airline for pampered pups takes off, Italian crisps get damned for an … Read more
  • Edition 148
    This week, Burger King teaches us that passion never gets old, Mexican NIMBYs can’t Ban the Banda, a gruesome safety campaign of spare parts, and Electric Car sales seem to stall. Check it out below! Passionate Pensioners … Read more
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