INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 181
    In this week’s Our Take… a cheeky landing strip appears near Luton Airport, a war game emerges from real war, Transa is the new album breaking sound barriers, and an Art Rate Monitor is turning art appreciation into a personal, heart-pumping experience. Landing Strips and Lasers Laser Clinics UK is raising the bar—and the grooming stakes—with an installation that’s truly “above and beyond.” Unveiled beneath one of London’s busiest flight paths, “Crotch Circles” is an art … Read more

Archive

  • Edition 181
    In this week’s Our Take… a cheeky landing strip appears near Luton Airport, a war game emerges from real war, Transa is the new album breaking sound barriers, and an Art Rate Monitor is turning art appreciation … Read more
  • Edition 180
    In this week’s Our Take, a saucy chef teases a spicy tome, new trends – and some lower expectations – in dating, high returns for lo-fi brand content, and the CEO of Kawaii still has it at … Read more
  • Edition 179
    In this week’s our take, Mattel’s new doll casts a very wicked spell, rice comes clean about its dirty secret, robots are cooking and killing it, and a Twitter rival emerges. Check it all out below. The … Read more
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