INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 256
    In this week’s Our Take: fake sites aren’t even pretending anymore, activists poison AI, the armpits with the most views in the world, and Reddit loves you. FAKE MY LIFE South Korea has a new digital phenomenon. “Dopamine sites” simulate real-life experiences without any of the reality attached. The first is FoodNeverComes. You browse until you find what you want to eat, you add to cart, you hit “buy now,” and you’re told your meal is … Read more

Archive

  • Edition 256
    In this week’s Our Take: fake sites aren’t even pretending anymore, activists poison AI, the armpits with the most views in the world, and Reddit loves you. FAKE MY LIFE South Korea has a new digital phenomenon. … Read more
  • Edition 255
    In this week’s Our Take: Pride takes a fall, bots take over the net, AI cuts through (buildings), and AI gets barred from a Dublin pub. PRIDE UNDENTED Corporate Pride support is collapsing in 2026. Sponsorships are … Read more
  • Edition 254
    In this week’s Our Take: a World Cup cover-up, influencers ejected from Indonesian island, football fans lose visas, win TVs, and a burger brand gets smashed. IT’S THE COVER-UP THAT GETS YOU (ATTENTION) The denim brand Levi’s … Read more
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