INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 184
    In this week’s Our Take – Queensland Health taps Gen Z nostalgia for a clever health campaign, AI scams mug us off yet again, Wonderful Halos defends mandarins with juicy humour, and NYFC scores a rebrand that’s pure Big Apple pride. A Gen Z Smear Campaign As Gen Z starts creeping into their late 20s, the unthinkable is happening—they’re starting to feel old. Sorry, Gen X, you’re officially ancient, and Gen Z? Well, welcome to the … Read more

Archive

  • Edition 184
    In this week’s Our Take – Queensland Health taps Gen Z nostalgia for a clever health campaign, AI scams mug us off yet again, Wonderful Halos defends mandarins with juicy humour, and NYFC scores a rebrand that’s … Read more
  • Edition 183
    In this week’s Our Take an iconic design firm sparks debate by using AI, gaming is the new healer in hospitals, a diamond battery is going to outlive us all, and a viral virtual reality video is even … Read more
  • Edition 182
    In this week’s Our Take, seeing art in IRL makes a big difference, Brits get a taste for Home Alone, an artist is paving the way for prosthetics and fashion and Kate Nash is using Only Fans … Read more
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