INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 245
In this week’s Our Take: ditch your grocer for a grower, a bad photographer’s dream job, women’s rugby weaves a story, and the Amazon’s new signature brand. GROWING PAINS French gardening retailer Gamm Vert’s new growceries campaign challenges one of retail’s most familiar assumptions: that convenience is always best. Created with Ogilvy Paris, the retailer has disguised seed kits as everyday supermarket staples like soup cartons, tomato sauce tins and bags of crisps, turning what looks … Read more
Archive
- Edition 245
In this week’s Our Take: ditch your grocer for a grower, a bad photographer’s dream job, women’s rugby weaves a story, and the Amazon’s new signature brand. GROWING PAINS French gardening retailer Gamm Vert’s new growceries campaign … Read more - Edition 244
In this week’s Our Take: men’s health gets messy, a new Chinese manifesto, speaking up for singletons, and is AI making us more moderate? Taking health into your own hands Health campaigns can often smack you over … Read more - Edition 243
In this week’s Our Take: Snail mail’s slow revival, football’s secret feeds, the return of the landline, and why streaming is chasing superfans. Snailed It- Snail Mail Renaissance Snail mail is making a slow but steady return, … Read more
