INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 76
    This week, we find out what happens when art meets a campaign against censorship – expect some magic to happen! Monopoly has also been making headlines for their new campaign that celebrates the inevitable family feuds that take place when the board is on the table. We also check out a story that – dare we say it – covers the fall of the GIF. An artist has also brought some aesthetic bliss to AI with … Read more

Archive

  • Edition 76
    This week, we find out what happens when art meets a campaign against censorship – expect some magic to happen! Monopoly has also been making headlines for their new campaign that celebrates the inevitable family feuds that … Read more
  • Edition 75
    In this week’s Our Take, we check out a dating app where female users can make a couple of quid for chatting – sorry lads no €€€ for you. We’re all familiar with the road safety ads … Read more
  • Edition 74
    This week, scientists move a step closer to mind control, as brain implants are tested. Digital billboards are getting a Google upgrade as the tech-giant dips its toes in out-of-home display marketing. Why not enjoy a match … Read more
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