INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 200
    This week in Our Take: sun-smart safety gets stylish with UV-reactive vests, Mumbai train tickets turn into lottery wins, Gen Z slows down the hustle, and Del Real Foods launches a hotline serving tamales and timeless advice. All Aboard Jackpot Express  Most people start their commute hoping to enjoy a playlist in peace and a sip on coffee that doesn’t taste like shite. In Mumbai? You’re also hoping you don’t fall off the train. With 22 … Read more

Archive

  • Edition 200
    This week in Our Take: sun-smart safety gets stylish with UV-reactive vests, Mumbai train tickets turn into lottery wins, Gen Z slows down the hustle, and Del Real Foods launches a hotline serving tamales and timeless advice. … Read more
  • Edition 199
    In this week’s Our Take, DJs are dropping beats with their balls (for a good cause), burger pop-ups are fighting inflation one beefed-up bite at a time, student athletes hit the social media arena, and a multipurpose … Read more
  • Edition 198
    In this week’s Our Take, Gen Z flirts offline, burnout inspires brain-split fantasies, sperm goes sport mode, and dogs get called out for snack lies. HINGE HELP BUILD IRL CONNECTIONS  Remember when Gen Z swore off dating … Read more
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