INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 122
    In this week’s Our Take, football legends swap identities to shed light on gender bias in sports, Tiger Beer has fashioned the next summer essential attire and we check out a modern-day night at the Oper-AI. Great Scott, plenty of work to be done Former England internationals Gary Neville and Jill Scott teamed up to take part in The Social Swap, a Heineken campaign to highlight gender bias on social media. The former footballers, with 246 … Read more

Archive

  • Edition 122
    In this week’s Our Take, football legends swap identities to shed light on gender bias in sports, Tiger Beer has fashioned the next summer essential attire and we check out a modern-day night at the Oper-AI. Great … Read more
  • Edition 121
    In this week’s Our Take, an Argentinian football club makes a swell point, Pinterest are refreshing the default, Roblox (shockingly) has shocked us, and we look at some v nice design work from ESPN. A swell way … Read more
  • Edition 120
    In this week’s Our Take, we check out a satellite that is bringing us bad news now so we can have a better future. The New York Times knows what you’re like on a Zoom call. Cost … Read more
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