INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 04
We might still be in a chocolate-induced coma from Easter but while we’re flying high why not let us take you on trip down memory lane, sell you a dream of a tech free life and how you can enjoy a time for reflection in the middle of a busy city street.So put away that unfinished easter egg and tuck into this week’s OUR TAKE instead. GETTING PAID TO GO TECH FREE? Product review website, Reviews.org … Read more
Archive
- Edition 04We might still be in a chocolate-induced coma from Easter but while we’re flying high why not let us take you on trip down memory lane, sell you a dream of a tech free life and how … Read more
- Edition 03This time last year, who would have thought that we would be facing into our second consecutive St. Patricks Day in a national lockdown? Whether you’re a fan of the festivities or not, it just doesn’t seem … Read more
- Edition 02365 days of working from home, can you believe it? We try not to mention the C word around here, but it’s been some year. Take a break from the serious stuff for the next few minutes … Read more
