INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

Latest Edition

  • Edition 89
    Fast food, slow shopping, and two different kinds of cheating make millions. Read it all below in this week’s Our Take CHATS AT THE CHECKOUT Jumbo, a Dutch Supermarket chain, realised there are a lot of potentially lonely people among their customers. So, they came up with a simple way to fight loneliness. In over 200 stores around the country, Jumbo has introduced slow checkout lanes, encouraging customers to dawdle and have a chat while getting … Read more

Archive

  • Edition 89
    Fast food, slow shopping, and two different kinds of cheating make millions. Read it all below in this week’s Our Take CHATS AT THE CHECKOUT Jumbo, a Dutch Supermarket chain, realised there are a lot of potentially … Read more
  • Edition 88
    In this week’s Our Take, mind control moves from sci-fi to IRL with promising new tech for tetraplegics. AI is set to banish those nightmare life admin calls with new audio deepfakes. Bike brand Van Moof uses … Read more
  • Edition 87
    Merry New Year trendlovers, and welcome to your first fix of Our Take 2023. There’s no room for resolutions or round-ups here, we’re diving straight in with one intention and one intention only; to deliver you the … Read more

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