INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 173
    In this week’s Our Take, primitive life restores high art, natural fibres take on zombie hordes of polyester, and we look at some of the ways we use technology as a mirror, through an exhibition that explores echo chambers, and some research explains why we’re obsessed with our online selves. PRIMITIVE LIFE RESTORES HIGH ART In a discovery that could only come from a family with both science and art in its DNA, microbiologist Pilar Bosch … Read more

Archive

  • Edition 173
    In this week’s Our Take, primitive life restores high art, natural fibres take on zombie hordes of polyester, and we look at some of the ways we use technology as a mirror, through an exhibition that explores … Read more
  • Edition 172
    In this week’s Our Take, Mozart makes a comeback, ASICS introduce a movement in work policy, a condom company wants to protect you in more ways than one, and are we gambling on our kids’ futures? A study … Read more
  • Edition 171
    In this week’s Our Take, 2-tier gift drops shock stars, Australian kids might get kicked off social media, Greggs goes bling, and horrible proof that society is falling short of fairness. POT LUCK PR DROPS Tarte Cosmetics … Read more
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