INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 55
    Summer feels so close now we can practically taste it! There’s a lot of joy in this week’s edition – we’ve got retail experiences made special, boring chores made fun, and a beautiful publication celebrating football’s black community. We also look at an important step in the right marketing direction from Unilever, and a packaging solution that allows you to drink beer AND learn something new! Read all about it in this week’s Our Take. SIP, … Read more

Archive

  • Edition 55
    Summer feels so close now we can practically taste it! There’s a lot of joy in this week’s edition – we’ve got retail experiences made special, boring chores made fun, and a beautiful publication celebrating football’s black … Read more
  • Edition 54 – the Earth Edit
    With our recent milestone celebrating one year of Our Take – we enter a new era absolutely buzzing! We’ve been planning away in our insights laboratory thinking of ways to expand the ways in which we share the … Read more
  • Edition 53
    In this week’s Our Take, TikTok takes center stage at the Grammys for a pop-culture musical moment. In Norway, McDonalds are setting a McMood with some aesthetic shots that are raising awareness around waste and littering.  In … Read more
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