INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 248
In this week’s Our Take: cute humanoid robots soften the future, Disney reminds us what human creativity looks like, a viral toilet becomes the internet’s hottest billboard, and illegal raves prove people still crave spontaneity. Cute Hoovers While we’re still adapting to robot vacuums and self-driving cars, the tech world has moved on, to the next wave of friendly humanoid robots. Until now, most humanoid robots have felt cold, dystopian, and slightly unsettling. But as brands … Read more
Archive
- Edition 248
In this week’s Our Take: cute humanoid robots soften the future, Disney reminds us what human creativity looks like, a viral toilet becomes the internet’s hottest billboard, and illegal raves prove people still crave spontaneity. Cute Hoovers … Read more - Edition 247
In this week’s Our Take: Vaseline makes a bloody point, art as collective experience, cinema comes back like a sequel, and is society settling for honesty? Vaseline Fronts Up For Runners Months of training, long runs, early … Read more - Edition 246
In this week’s Our Take: a homeless campaign that measures up, a short-lived campaign that makes a point, a medieval castle gets a modern rebrand, and a tech revolution that starts at home. height of injustice Australian … Read more
