INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 229
In this week’s Our Take, blinged-up baby reveals take over the feed, Denmark’s burnable-licence stunt calls out drug-driving, an archbishop turns a cathedral into a rave, and brain science shifts our life stages. The Blingiest Baby Reveal Clearblue has entered its sparkle era. The brand just released a rhinestone-encrusted version of its iconic pregnancy stick as a keepsake permanently frozen on “Pregnant.” Think of it as the sentimental, shelf-friendly version of that life-changing bathroom moment. Pregnancy … Read more
Archive
- Edition 229
In this week’s Our Take, blinged-up baby reveals take over the feed, Denmark’s burnable-licence stunt calls out drug-driving, an archbishop turns a cathedral into a rave, and brain science shifts our life stages. The Blingiest Baby Reveal … Read more - Edition 228
In this week’s Our Take, Dutch cinemas reinvent attention, throat care struts onto the runway, Grindr spins activism into wool, and UNESCO redefines heritage through absence. ADHD FRIENDLY CINEMA Once upon a time, going to the cinema … Read more - Edition 227
In this week’s Our Take, a no‑follower flex reshapes online status, DoorDash builds a new kind of mascot, toddler skincare sparks debate, and Europe’s dating economy gets a reality check. The No-Follower Flex Once upon a time, … Read more
