INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 271
    In this week’s Our Take: travellers chase local legends, a sale sticker exposes the pension gap, community builders get us off the sofa, and Apple stitches its way back into our good books. Your Holiday Needs Better Lore Somewhere along the way, having a nice hotel and a decent restaurant stopped being enough. Now your destination needs a backstory. Airbnb has identified “lore tripping” as a growing Gen Z travel behaviour. Trips are built around the … Read more

Archive

  • Edition 271
    In this week’s Our Take: travellers chase local legends, a sale sticker exposes the pension gap, community builders get us off the sofa, and Apple stitches its way back into our good books. Your Holiday Needs Better … Read more
  • Edition 270
    In this week’s Our Take: vintage threads spin gold for locals, pizza steps up at music festivals, older runners keep going, and brands are discovering that effort makes a difference.  ONE MAN’S TRASH IS ANOTHER’S NEW FIT … Read more
  • Edition 269
    In this week’s Our Take: consumer info for your feed, Bob the Builder upskills, celebs get mentored by old masters, and a bilingual brand with brilliant balance.  KNOW WHAT’S IN YOUR SCROLL We’ve spent years being told … Read more
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