Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
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- Edition 42This week some smart adverts inspired by the past; a conceptual rapper sinks his teeth into home furnishings; tennis players battle it out to protect the coral reef; Brazil puts its money into becoming the crypto-capital of South America; and, with the Chinese New Year fast approaching, luxury brands think big to celebrate the Year of the Tiger. Tories aren’t working If there’s anything likely to date faster than a story on the latest Metaverse stunt, … Read more
- Edition 42This week some smart adverts inspired by the past; a conceptual rapper sinks his teeth into home furnishings; tennis players battle it out to protect the coral reef; Brazil puts its money into becoming the crypto-capital of … Read more
- Edition 41Breathe it in… 2022 is kicking off to a great start in the worlds of trends and fads. For the first Our Take of 2022 we hear about Workations as remote working goes international. CDs are back … Read more
- Edition 40Colour and design are taking centre stage for this week’s Our Take. Have you ever seen a new shade of something – Pantone are making a big deal out of releasing a new swatch. The world of … Read more