INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 224
In this weeks Our-Take: Columbia stitches legacy into outerwear, Moncler gets cosy with the classics, Hyundai serves up solitude and The Ordinary schools the beauty world in real science. A TESTAMENT TO DURABILITY Most brands talk about durability. Columbia just made it legally binding. Their new campaign, “Engineered for Whatever,” turns the simple act of stitching into a storytelling masterstroke – literally sewing a Last Will & Outerwear Testament inside select jackets. Each one includes tongue-in-cheek … Read more
Archive
- Edition 224
In this weeks Our-Take: Columbia stitches legacy into outerwear, Moncler gets cosy with the classics, Hyundai serves up solitude and The Ordinary schools the beauty world in real science. A TESTAMENT TO DURABILITY Most brands talk about … Read more - Edition 223
In this week’s Our Take: brands want to party with you, the sales people that never stop, big flags make waves and Gen-Z is getting the **** outta here. Brands Crash Gen ZALPHA’s Night In Forget focus … Read more - Edition 222
In this week’s Our Take: Students perfect “thrifty hedonism,” Monzo goes IRL with feel-good finance, ASOS makes shopping bingeable, and Gen Z turns accounting into the new quiet flex. Gen Z Still Spending, But Smarter Even as the … Read more
