INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 262
    In this week’s Our Take: gamers keep shelling out, Gen X legends with some sound advice, making room for MySpace, and artists pollute AI’s soundbank. GRAND THEFT TRAILER Apparently, having a Netflix subscription is now part of the GTA VI experience. On 27 August, Rockstar will release “GTA VI: An Extended Look” exclusively on Netflix (for six whole hours) before it lands on YouTube for everyone else. Take-Two calls it a “first-of-its-kind partnership” and says it’s … Read more

Archive

  • Edition 262
    In this week’s Our Take: gamers keep shelling out, Gen X legends with some sound advice, making room for MySpace, and artists pollute AI’s soundbank. GRAND THEFT TRAILER Apparently, having a Netflix subscription is now part of … Read more
  • Edition 261
    In this week’s Our Take: Boots tackles hygiene poverty, the tradwife hustle, a meaty new brand takes its first steps, and holy guacamole!– this avocado pays the rent. BOOST IN A BAG It’s easy to think of … Read more
  • Edition 260
    In this week’s Our Take: Mo Harris becomes a bona fide Classic. CCTV chic makes surveillance go viral. Jamiroquai finally reaches Beefeater 0.0. And a 1930s camera reframes the World Cup. The peoples’ Icon Both Reebok and … Read more
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