INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 188In this week’s Our Take, an exciting snorefest, an artist that burns his own work, an app that turns food porn into a usable menu, and Sweartaker’s own NIYL drops a Eurosong banger. The Loudest Sale of the Year Some marketing stunts put you to sleep, but Sleepzone’s new campaign makes a racket. It turns snoring into savings, by measuring the volume of your nocturnal noises, and dishing out discounts based on decibels. The more you … Read more
Archive
- Edition 188In this week’s Our Take, an exciting snorefest, an artist that burns his own work, an app that turns food porn into a usable menu, and Sweartaker’s own NIYL drops a Eurosong banger. The Loudest Sale of … Read more
- Edition 187In this week’s Our Take, the world is taking the plunge when it comes to wellness, a life admin concierge service is about to change how you holiday, the UK is brainstorming with sci-fi writers, and a … Read more
- Edition 186In this week’s Our Take Siemens’ FABRIC campaign turns urban data from African cities into stunning fashion pieces, Halo Top gives Dry January a sweet twist, Audible’s Zen Commute makes rush hour moments calm and artist David … Read more