INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 263
In this week’s Our Take: Gen Z keeps brands on their toes, Vagisil gets intimate, Instagram goes ghost, and AI rewrites history. Why Gen Z are ‘Promiscuous’ Consumers The latest Gen Z Loyalty Economy report from Radius × ONE Strategy Studio makes a compelling case that, for Gen Z, loyalty to brands doesn’t necessarily build and last over time as it may once have done. It argues that the ‘brand promiscuity’ we’re seeing in Gen Z … Read more
Archive
- Edition 263
In this week’s Our Take: Gen Z keeps brands on their toes, Vagisil gets intimate, Instagram goes ghost, and AI rewrites history. Why Gen Z are ‘Promiscuous’ Consumers The latest Gen Z Loyalty Economy report from Radius … Read more - Edition 262
In this week’s Our Take: gamers keep shelling out, Gen X legends with some sound advice, making room for MySpace, and artists pollute AI’s soundbank. GRAND THEFT TRAILER Apparently, having a Netflix subscription is now part of … Read more - Edition 261
In this week’s Our Take: Boots tackles hygiene poverty, the tradwife hustle, a meaty new brand takes its first steps, and holy guacamole!– this avocado pays the rent. BOOST IN A BAG It’s easy to think of … Read more
