INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

Sign-up

Latest Edition

  • Edition 163
    This week, a brand cooks up controversy, with some raw unoriginality. Your favourite emoji are not cool any more. A class A rebrand for a class C product. And a brand pays athletes to get the conversation – about periods – flowing. Cooking up controversy Who’s hungry for a Marc Jacob’s Tote Bag? Internet sensation and sometime troll Nara Smith has gone viral, again, with another one of her from-scratch recipes. She rolls out some cherry red dough, … Read more

Archive

  • Edition 163
    This week, a brand cooks up controversy, with some raw unoriginality. Your favourite emoji are not cool any more. A class A rebrand for a class C product. And a brand pays athletes to get the conversation … Read more
  • Edition 162
    This week, we have a weird and dystopian story about people in love with bots, but we balance it out with a beautiful campaign about real life love stories. And we deliver not one, but two slices … Read more
  • Edition 161
    This week, a daring superhero dives into the world of marketing, the fusion of haute couture and haute cuisine takes centre stage, new d*ck-pic etiquette is unveiled, and South Korea faces the unexpected consequences of overworked robots… … Read more
See all

Subscribe

* indicates required

Sweartaker will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please confirm below if you are happy to receive these emails:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please see our privacy policy. We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.

Skip to content