INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 208
In this week’s Our Take we look at Polaroid’s analogue protest, Zohran’s revolutionary design, the return of the aura, and how a cowboy outfitter is hunting for a new marketing suit. Polaroid snaps back While brands fall over themselves to slap “AI” on everything from ad copy to coffee, Polaroid’s latest campaign is snapping back. From New York streets to the London Underground, their lo-fi, handwritten billboards read like therapy in a world of Helvetica: “AI … Read more
Archive
- Edition 208
In this week’s Our Take we look at Polaroid’s analogue protest, Zohran’s revolutionary design, the return of the aura, and how a cowboy outfitter is hunting for a new marketing suit. Polaroid snaps back While brands fall … Read more - Edition 207
In this week’s Our Take: KitKat gives us a sweet escape from the scroll, the Brooklyn Film Festival reframes screen time, a dominatrix gets a rebrand with brains and binding, and one Just Eat driver delivers the … Read more - Edition 206
In this week’s Our Take, theatre snubs its audience, kids move to design’s rhythm, AI goes (A)pop and Rick Rubin rewrites code like a Tao master. Don’t Cry for the Front Row The truth is: she has … Read more
