INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 206
    In this week’s Our Take, theatre snubs its audience, kids move to design’s rhythm, AI goes (A)pop and Rick Rubin rewrites code like a Tao master. Don’t Cry for the Front Row The truth is: she has left you. Let’s get one thing straight: Rachel Zegler singing Don’t Cry For Me Argentina from a street-facing balcony isn’t a gimmick. It’s surgical storytelling – and a glimpse of where live entertainment is heading. In Jamie Lloyd’s radical … Read more

Archive

  • Edition 206
    In this week’s Our Take, theatre snubs its audience, kids move to design’s rhythm, AI goes (A)pop and Rick Rubin rewrites code like a Tao master. Don’t Cry for the Front Row The truth is: she has … Read more
  • Edition 205
    In this week’s Our Take, we track floating volleyballs, emotional stock tickers, lime-lit beaches, and one very fashionable tomato. ALL TICKER, NO HEART At first glance, it’s horrifying. A live stock ticker ranking New York men by … Read more
  • Edition 204
    In this week’s Our Take, SPF gets air-dropped mid-Pacific, chest hair becomes cover for virtual bullets, culture gets unboxed, and a soap that sets a new bar in celebrity collabs. SPF Me Up, Sailor In a move … Read more
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