INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

Latest Edition

  • Edition 25
    This week, we hear how China has clamped down on gaming for younglings, mourn the declining influence of a guitar God, discuss two very different influencer groups making an impact online, and ponder some marketing bloodshed.

Archive

  • Edition 25
    This week, we hear how China has clamped down on gaming for younglings, mourn the declining influence of a guitar God, discuss two very different influencer groups making an impact online, and ponder some marketing bloodshed.
  • Edition 24
    The sun has returned, and all is well in the Sweartaker world again. Even if this week is a short respite from the wind and the rain, we will absolutely take it. So, sit back in your … Read more
  • Edition 23
    Ah here… where has the summer gone? Like, is that it? Depressing as it may be, at least we’ve got another install of Our Take to take your mind off the dense humidity and murky mornings, even … Read more

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