INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 233
In this week’s Our Take, dressing up without a reason becomes the point, padel becomes the new luxury accessory, friends turn admin into a social ritual, and nicotine gets a ‘quality culture’ rebrand. No Occasion? No Problem. We love a good party theme at Sweartaker and Nowhere To Wear It are doing the rounds on social, and the brief is disarmingly simple – wear the outfit anyway. Old work uniforms. Retired sports gear. Bridesmaid dresses that … Read more
Archive
- Edition 233
In this week’s Our Take, dressing up without a reason becomes the point, padel becomes the new luxury accessory, friends turn admin into a social ritual, and nicotine gets a ‘quality culture’ rebrand. No Occasion? No Problem. … Read more - Edition 232
In this week’s Our Take, food becomes the newest storytelling tool, livestream auctions turn resale into a sprint, Switzerland sells serenity through sound, and Q-Tips goes big. Swiss SWOO While most tourism marketing is still shouting about … Read more - Edition 231
In this week’s Our Take, a big colour announcement is a washout, Travelodge ‘wrapped’ is not what you might think, how to drive engagement for a new movie, and holidays feel like holidays again. PAN TONE DEAF … Read more
