INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

Latest Edition

  • Edition 69
    In this week’s Our Take, we look at a new book of photographs that celebrates the women who cracked the glass ceilings in. London Zoo present a harrowing reality on animal extinction in a bold installation and Dior bring their style to in-game experiences. Global icon Jane Fonda is also gracing our screens in an exciting new collab with H&M. Immy Humes celebrates lone women in photography The Only Woman is the latest book by Immy … Read more

Archive

  • Edition 69
    In this week’s Our Take, we look at a new book of photographs that celebrates the women who cracked the glass ceilings in. London Zoo present a harrowing reality on animal extinction in a bold installation and … Read more
  • Edition 68
    This week, we were stunned by a harrowing campaign that stopped passers-by in their tracks to raise awareness around the frightening reality of gun violence in the U.S., Apple calls on hackers for a seemingly impossible task … Read more
  • Edition 67
    In this week’s Our Take, we check out some incredible works from across the globe including a striking campaign in Honduras which addresses the ban on the morning after pill, a project bringing sneakers and pools together … Read more

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