INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

Latest Edition

  • Edition 141
    In this week’s Our Take, we profile Ireland’s takeover of fashion weeks across the world. The latest AI has the creative industry shook. Again. Dopamine hits are affecting our levels of distraction. And Gen Z is sent back to nature. The Devil Wears Aran The age of Éire is here in fashion with Irish designers turning up in some of the world’s top fashion weeks.   In London, Sinead Dwyer’s collection ‘Assembly’ conveyed a joyful affirmation … Read more

Archive

  • Edition 141
    In this week’s Our Take, we profile Ireland’s takeover of fashion weeks across the world. The latest AI has the creative industry shook. Again. Dopamine hits are affecting our levels of distraction. And Gen Z is sent … Read more
  • Edition 140
    In this week’s Our Take we look at TikTok’s latest music turmoil. Lush leaves the water running too long on a stunt activation. Spongebob makes a splash at the Superbowl and we check out the worlds “coolest” … Read more
  • Edition 139
    In this week’s Our Take, Pizza Hut sends a clear message to your ex. Alexis Bittar is the luxury brand serving Oscar-worthy sketches. Modern Day Witch trails are addressed in a cyberbullying awareness campaign. And an Irish … Read more

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