INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

Latest Edition

  • Edition 158
    In this week’s Our Take, hidden homelessness reveals itself in an unexpected location, Pedigree gives mutts an AI makeover,  a photographer’s surreal snap cons AI aficionados, and an Irish star shoots even higher. Snap Back to Reality Can AI make art? Can AI tell a joke? Can AI TAKE a joke? AI’s role in the creative fields is a hot topic, to say the least, and the bots are certainly making inroads in the industry. Photographer … Read more

Archive

  • Edition 158
    In this week’s Our Take, hidden homelessness reveals itself in an unexpected location, Pedigree gives mutts an AI makeover,  a photographer’s surreal snap cons AI aficionados, and an Irish star shoots even higher. Snap Back to Reality … Read more
  • Edition 157
    In this week’s Our Take, some mad scientists are all thumbs, Stormzy throws a party and London shows up, a Chinese tourist attraction has a great fall, and a brand looks on the bright side. Three Thumbs … Read more
  • Edition 156
    In this week’s Our Take, the gender pension gap grows, a legendary Belgian character kicks off a new adventure, Musk’s X tackles explicit content on the platform by explicitly allowing it, and all aboard for a Glastonbury … Read more

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