INSIGHTS

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

Latest Edition

  • Edition 208
    In this week’s Our Take we look at Polaroid’s analogue protest, Zohran’s revolutionary design, the return of the aura, and how a cowboy outfitter is hunting for a new marketing suit. Polaroid snaps back While brands fall over themselves to slap “AI” on everything from ad copy to coffee, Polaroid’s latest campaign is snapping back. From New York streets to the London Underground, their lo-fi, handwritten billboards read like therapy in a world of Helvetica: “AI … Read more

Archive

  • Edition 208
    In this week’s Our Take we look at Polaroid’s analogue protest, Zohran’s revolutionary design, the return of the aura, and how a cowboy outfitter is hunting for a new marketing suit. Polaroid snaps back While brands fall … Read more
  • Edition 207
    In this week’s Our Take: KitKat gives us a sweet escape from the scroll, the Brooklyn Film Festival reframes screen time, a dominatrix gets a rebrand with brains and binding, and one Just Eat driver delivers the … Read more
  • Edition 206
    In this week’s Our Take, theatre snubs its audience, kids move to design’s rhythm, AI goes (A)pop and Rick Rubin rewrites code like a Tao master. Don’t Cry for the Front Row The truth is: she has … Read more

Subscribe

* indicates required

Sweartaker will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please confirm below if you are happy to receive these emails:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please see our privacy policy. We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.