INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

Sign-up

Latest Edition

  • Edition 274
    In this week’s Our Take: a cinema wipes your memories, AI won’t rebuild tech for you, Iceland’s new campaign has us in stitches and the new face of AI. REWATCH, NO SPOILERS Ever wish you could experience your favourite film for the first time all over again? Well, one Dutch cinema is hoping to make that dream a reality, and it involves a little mind-bending magic. Pathé is launching REWIND, an experiment that will use hypnosis … Read more

Archive

  • Edition 274
    In this week’s Our Take: a cinema wipes your memories, AI won’t rebuild tech for you, Iceland’s new campaign has us in stitches and the new face of AI. REWATCH, NO SPOILERS Ever wish you could experience … Read more
  • Edition 273
    In this week’s Our Take: five-star chef slings burgers, star cast-offs support good cause, waist shrinking means less drinking and can AI go green? FINE DINING, GOLDEN ARCHES Remember when McDonald’s was just a quick pit stop … Read more
  • Edition 272
    In this week’s Our Take: Women land an important campaign, a book club becomes a book rave, back-to-basics butter branding, and an unlikely hit crawls out of a game-inspired subculture. Who Runs The Runway? Planes GIRLS Nike … Read more
See all

Subscribe

* indicates required

Sweartaker will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please confirm below if you are happy to receive these emails:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please see our privacy policy. We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.