INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 84 – The Design + Fashion Issue
    This week, we look at the design and fashion world and give our take on the latest happenings and trends. We delve into why a graffiti artist encouraged his followers to shoplift (and why we get it and even kind-of support it). We explore why climate activists are pouring paint and soup over art works – is it ridiculous or is this the only way to get the message across? We also take a look at … Read more

Archive

  • Edition 84 – The Design + Fashion Issue
    This week, we look at the design and fashion world and give our take on the latest happenings and trends. We delve into why a graffiti artist encouraged his followers to shoplift (and why we get it … Read more
  • Edition 83 – The Music Issue
    In this week’s Our Take, we turn our focus to music and look at some interesting stories involving the second coming of a pop star and a legend stepping into the virtual world. We also explore how … Read more
  • Edition 82 – The Sports Issue
    Our Sports issue is dominated by the World Cup in the same way that men’s rowing is dominated by Paul O’Donovan – no one else is getting a look-in. It’s the World Cup, and it’s got everything … Read more
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