INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

Latest Edition

  • Edition 144
    This week, a royal mystery – how can they be making such a mess of this? Whirlpool helps men clean up their dating game. Is age going the way of gender, with the lines blurring in a new cultural shift? And the reality of fear – a study shows stark differences in how men and women experience public spaces. WaterKate The princess is missing! From the public eye at least, and the internet is awash with theories … Read more

Archive

  • Edition 144
    This week, a royal mystery – how can they be making such a mess of this? Whirlpool helps men clean up their dating game. Is age going the way of gender, with the lines blurring in a new … Read more
  • Edition 143
    In this week’s Our Take we check out a Lebanese food brand putting Mouneh on the table for women, Taxi company LYFT has made some vroom for safer driving, billboards in the UK are getting bolder for … Read more
  • Edition 142 – The Sport Edit
    In this special edition of Our Take, we are taking a look at the sporting fields, tracks and meeting rooms of some of the biggest associations around – from an international sporting event that encourages doping, to … Read more

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