• Edition 25
    This week, we hear how China has clamped down on gaming for younglings, mourn the declining influence of a guitar God, discuss two very different influencer groups making an impact online, and ponder some marketing bloodshed.
  • Edition 24
    The sun has returned, and all is well in the Sweartaker world again. Even if this week is a short respite from the wind and the rain, we will absolutely take it. So, sit back in your … Read more
  • Edition 23
    Ah here… where has the summer gone? Like, is that it? Depressing as it may be, at least we’ve got another install of Our Take to take your mind off the dense humidity and murky mornings, even … Read more
  • Edition 22
    What a week. We all had something in our eye when Kellie Harrington stood on that podium last weekend to collect her gold medal. Incredible. To all the athletes who represented Ireland the at games, we’ve never … Read more
  • Edition 21
    This week, we point to an interesting new store experience from Amazon, look at how the Tokyo Olympics are Gold medallists in sustainability, and muse on how ‘caring’ could be a key factor in customer loyalty for … Read more
  • Edition 20
    In this week’s Our Take, we bring you stories of music’s hottest new marketing genius, a major games developer in some hot water and the latest emoji that is ‘fire’ with all the cool kids. We also … Read more
  • Edition 19
    In this week’s Our Take, we explore why AI might be more Wally than Wall-E, we take a snapshot of Instagram’s latest influencer investment, and we delve into a new campaign aimed at pandemic pooch adoptions. We … Read more
  • Edition 18
    In this week’s Our Take we look at how YouTube is taking on TikTok and ask are our days of being distracted by phones in meetings over? We also question if ‘New Rules’ are needed when it … Read more
  • Edition 17
    In this week’s Our Take, we move our football fever away from Euro 2020 and look at a small-town club reeling in the big hitters, we bring you a different type of gaming story, discuss how Kellogg’s … Read more
  • Edition 16
    In this week’s edition of Our Take we look at why rotten food looks so good, we pick out the gold at the end of the rainbow by taking a look at some of this year’s standout … Read more
  • Edition 15
    We have reached the midpoint of the year. How? We’re not too sure either so for this week’s edition of Our Take we bring you comfort in the form of stories about dogs and sunlight. We also … Read more
  • Edition 14
    This week, we’re headed on a whistle-stop global tour, as we look at a library on the edge of Europe, a bizarre campaign in North Korea, a Pulitzer Prize originated in Minneapolis, a blockbuster waiting to happen … Read more
  • Edition 13
    Leaving Cert weather has arrived, and summer is here. Hallelujah! This week on Our Take, we shine a light on the return to live events, we’re getting behind the Brits for the Euros (wait, what?), we fast-forward … Read more
  • Edition 12
    This week is partly rubbish! That is the theme of the week so before you switch off for the long weekend take five and check out Our Take on IKEA doing something small for the greater good, … Read more
  • Edition 11
    This week on Our Take we delve into how Lego are building more than just bricks, how gaming can be good for your health, get fashion tips from the leader of North Korea, yes you read that … Read more
  • Edition 10
    This week we bring a classic boardgame to real life, delve into what it takes to become a “Conscious Brand”, get excited for the Space Race 2.0 and ask if the powers that be are really bottling … Read more
  • Edition 09
    Well done! You have made it to Friday afternoon so before you switch from laptop to tv screen, time to unwind with this week’s Our Take. In this edition, we take a look at one brand’s idea … Read more
  • Edition 08
    This week we take a look at a courtroom drama taking the gaming world by storm, how a simple update to Netflix could change the way we watch content, a new tech development to put you on … Read more
  • Edition 07
    It’s the first bank holiday weekend of the summer so while we wait for the sun to reappear, why not take a look at the weeks interesting stories in Our Take, because everybody has an opinion on … Read more
  • Edition 06
    It’s Friday! Before you switch off for the weekend, finish the day strong with our unique take on some of the top stories from brandland. This week‘s Our Take involves big moves in fast fashion and sustainability, … Read more
  • Edition 05
    This week, we take an envious look at our noisy neighbours as they relocate from staying in their own gardens to a beer garden, a sweet idea, a simple way to deliver an important message and how … Read more
  • Edition 04
    We might still be in a chocolate-induced coma from Easter but while we’re flying high why not let us take you on trip down memory lane, sell you a dream of a tech free life and how … Read more
  • Edition 03
    This time last year, who would have thought that we would be facing into our second consecutive St. Patricks Day in a national lockdown? Whether you’re a fan of the festivities or not, it just doesn’t seem … Read more
  • Edition 02
    365 days of working from home, can you believe it? We try not to mention the C word around here, but it’s been some year. Take a break from the serious stuff for the next few minutes … Read more
  • Edition 01
    It’s the first week of February and we can now say that both January and 10% of the year has now passed. Dare I say it? Well, there is a noticeable stretch in the evenings but we’re … Read more


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