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Every week we share Our Take, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

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  • Edition 245
    In this week’s Our Take: ditch your grocer for a grower, a bad photographer’s dream job, women’s rugby weaves a story, and the Amazon’s new signature brand. GROWING PAINS French gardening retailer Gamm Vert’s new growceries campaign … Read more
  • Edition 244
    In this week’s Our Take: men’s health gets messy, a new Chinese manifesto, speaking up for singletons, and is AI making us more moderate? Taking health into your own hands Health campaigns can often smack you over … Read more
  • Edition 243
    In this week’s Our Take: Snail mail’s slow revival, football’s secret feeds, the return of the landline, and why streaming is chasing superfans. Snailed It- Snail Mail Renaissance Snail mail is making a slow but steady return, … Read more