This week, we enter our global boiling era… and it is not a hot trend we are on board with. Football has a new POV for fans to enjoy and the French are starting a revolution against fashion waste. And a new healthcare campaign is monitoring mothers and raising awareness on inequality in the healthcare system. Check it out below!
We’re in our ‘Global Boiling Era’
A chief UN advisor announced the end of global warming last week, as we’ve officially entered our global boiling era. Not the kind of ‘hot girl summer’ era we’re used to hearing about and unfortunately the ‘hot’ in question, is very much a negative one.
“Climate change is here. And it’s terrifying. And it’s just beginning” said UN chief António Guterres at the briefing. Although scientists are divided on the use of the term ‘global boiling’, evidence shows that this was the hottest July on record with three days reaching the highest temperature ever recorded.
It’s not the first time the UN has coined terms to sensationalise what’s really happening. Back in 2021 Guterres used the phrase “code red for humanity” to describe the climate crisis. As marketeers, we understand the importance of language to get a message across. When it comes to global warming, boiling – whatever you want to call it – we need to get our sh*t together.
Is football starting to take the Mic?
A new way to view football kicked off this week after footage of a pre-season friendly between Premier League sides Aston Villa and Newcastle racked up millions of views. The game marked Belgian Youri Tielemans debut for Villa and fans got to view it exactly as the player did.
Entering the game as a second half substitute, the midfielder had a bodycam strapped to his chest offering fans an up close perspective of every movement, pass and run that was made. Opposing midfielder Bruno Guimaraes of Newcastle United did similar allowing fans to see and hear both teams as the game played out. In another game between Brentford and Fulham, referee Peter Bankes wore the lens, and provided a unique view of a spectacular finish from Harry Wilson.
As VAR continues to court controversy and the Saudi Pro League tries to lure the world’s top footballing millionaires with even more money, there’s a sense that the fans are being left behind from what was once classed as the working man’s sport. Could this new way to view games, through the lens of a player or referee, help bring fans closer to the action and feel part of “the beautiful game” once again? It’ll certainly offer up plenty of talking points from pundits. We can’t wait to see what Roy Keane thinks of it.
The French are revolting again, but this time it’s a revolution against waste. In response to
700,000 tonnes of clothes going to waste every year and ending up in landfill, the French government have announced they will pay a “repair bonus” to citizens who would like to mend any damaged clothing as part of a new scheme in collaboration with eco-fashion organisation ReFashion.
Set to launch in October, those partaking in the scheme will be able to claim back between €6 and €25 of the cost of mending clothes and shoes in workshops or at cobblers.
Refashion is an organisation that hopes to encourage people to not only repair and reuse, but to reduce the amount of textiles they buy and donate those they no longer want. It says about 56% of clothes donated can be used again and 32% can be recycled into something new.
The repair scheme is part of a plan by the French government to reform the textile industry and combat fast fashion. The chic of them!
In the US, Maternal mortality is three times more likely in Black women than White women.
In response, Spora Health has created a Momma’s Kit to support Black women’s post-pregnancy care. The health monitoring system allows new mothers to check their vital signs – which according to Spora’s research can detect up to 80% of the most common complications that contribute to mortality rates.
Putting the power to detect problems in the hands of the patients themselves helps to address the alienation that many Black women experience in the country’s mainstream healthcare system, which is a major contributor to the problem.
We love seeing projects like this – fantastic branding that proudly places Black women front and centre, and –most importantly – tech that is truly life-enhancing.