In this week’s Our Take: Women land an important campaign, a book club becomes a book rave, back-to-basics butter branding, and an unlikely hit crawls out of a game-inspired subculture. Who Runs The Runway? Planes GIRLS Nike has taken “girls on the runway” very literally. Last weekend, 5,000 women took over London City Airport’s runway … Read more
In this week’s Our Take: travellers chase local legends, a sale sticker exposes the pension gap, community builders get us off the sofa, and Apple stitches its way back into our good books. Your Holiday Needs Better Lore Somewhere along the way, having a nice hotel and a decent restaurant stopped being enough. Now your … Read more
In this week’s Our Take: vintage threads spin gold for locals, pizza steps up at music festivals, older runners keep going, and brands are discovering that effort makes a difference. ONE MAN’S TRASH IS ANOTHER’S NEW FIT Champion is digging into its archives and taking rare vintage pieces to two London car boot sales, with … Read more
In this week’s Our Take: consumer info for your feed, Bob the Builder upskills, celebs get mentored by old masters, and a bilingual brand with brilliant balance. KNOW WHAT’S IN YOUR SCROLL We’ve spent years being told to check what’s in our food. Turns out, our feeds could do with a safety label too. For … Read more
In this week’s Our Take: five-star celebrities are served canteen slop, Samsung offers therapy to help you switch, stylish accessories arrive for the apocalypse, and booksellers push back against a dystopian future. A TASTE OF REALITY The School Food Project and BBH London enlisted Michelin-starred chef and restaurateur Angela Hartnett, one of Britain’s most respected … Read more
In this week’s Our Take: Duolingo teaches New York Fashion Week how to say it right, #FixedItIreland rewrites the headline (and the blame), Novig misses the point on women in sport, and Omega Yeast turns fermentation science into a brand identity. THE WORDS WE USE MATTER Research has shown that 70% of readers don’t read … Read more
In this week’s Our Take: IKEA sets a linguistic challenge, HOKA sets New Yorkers against each other, influencer overload at the US Open, and OMHU stands up to the dupes. DO YOU SPEAK IKEA? IKEA has tapped into TikTok’s love of pronunciation challenges, creating a highly shareable competition in the UAE. The Swedish Test invites … Read more
In this week’s Our Take: equality campaign breaks ground (and laws), an unlikely hit movie from China, Spotify lets fans rip off artists, and Bieber brings back the MP3. CRIME PAYS… EQUALLY Turns out there is one workplace where the gender pay gap has been successfully eliminated. The slight catch? You have to go to … Read more
In this week’s Our Take: small homes make a big point, a new flavour of beauty products, Gen Z tunes in to radio, and Ben & Jerry’s are on the (pillow) case. SIZE MATTERS Sweden has a housing crisis. And at this point, another depressing statistic probably isn’t going to cut through. So housing developer … Read more
In this week’s Our Take: Gen Z keeps brands on their toes, Vagisil gets intimate, Instagram goes ghost, and AI rewrites history. Why Gen Z are ‘Promiscuous’ Consumers The latest Gen Z Loyalty Economy report from Radius × ONE Strategy Studio makes a compelling case that, for Gen Z, loyalty to brands doesn’t necessarily build … Read more