In this week’s Our Take: Gen Z keeps brands on their toes, Vagisil gets intimate, Instagram goes ghost, and AI rewrites history. Why Gen Z are ‘Promiscuous’ Consumers The latest Gen Z Loyalty Economy report from Radius × ONE Strategy Studio makes a compelling case that, for Gen Z, loyalty to brands doesn’t necessarily build … Read more
In this week’s Our Take: gamers keep shelling out, Gen X legends with some sound advice, making room for MySpace, and artists pollute AI’s soundbank. GRAND THEFT TRAILER Apparently, having a Netflix subscription is now part of the GTA VI experience. On 27 August, Rockstar will release “GTA VI: An Extended Look” exclusively on Netflix … Read more
In this week’s Our Take: Boots tackles hygiene poverty, the tradwife hustle, a meaty new brand takes its first steps, and holy guacamole!– this avocado pays the rent. BOOST IN A BAG It’s easy to think of first impressions as confidence, charisma or having the right answers. Boots’ latest campaign is a reminder that, for … Read more
In this week’s Our Take: Mo Harris becomes a bona fide Classic. CCTV chic makes surveillance go viral. Jamiroquai finally reaches Beefeater 0.0. And a 1930s camera reframes the World Cup. The peoples’ Icon Both Reebok and Mo Harris are legends in their own right, household names that have stuck around for decades, but when … Read more
In this week’s Our Take: A tea brand wants to be appreciated. As art. Aldi heads off a new ‘worldwide’ campaign. AI stores up trouble. And ripped-off writers get some large language payback. VIEWING A BREWING CHAGEE’s latest ‘Sip A New Classic’ campaign treats tea less like a drink and more like an exhibit, borrowing … Read more
In this week’s Our Take: Nat Geo explores a minimalist campaign, TikTok is the new film school, PR in the age of AI, and for some brands, the afters might come first. LESS CAN EXPLORE MORE Sometimes the strongest image is no image at all. To launch its new Museum of Exploration in Washington DC, … Read more
In this week’s Our Take: the haircut that could save your life, why holiday memories taste like crisps, can AI still count as art, and the golfer who doesn’t exist. A safe trim Melanoma Focus has launched The Life Saving Haircut, a campaign that equips barbers with a simple guide to help recognise potential signs … Read more
In this week’s Our Take: fake sites aren’t even pretending anymore, activists poison AI, the armpits with the most views in the world, and Reddit loves you. FAKE MY LIFE South Korea has a new digital phenomenon. “Dopamine sites” simulate real-life experiences without any of the reality attached. The first is FoodNeverComes. You browse until … Read more
In this week’s Our Take: Pride takes a fall, bots take over the net, AI cuts through (buildings), and AI gets barred from a Dublin pub. PRIDE UNDENTED Corporate Pride support is collapsing in 2026. Sponsorships are down across New York, Orlando, Pittsburgh and beyond. Phoenix Pride has filed for bankruptcy. You know why. The … Read more
In this week’s Our Take: a World Cup cover-up, influencers ejected from Indonesian island, football fans lose visas, win TVs, and a burger brand gets smashed. IT’S THE COVER-UP THAT GETS YOU (ATTENTION) The denim brand Levi’s is pretending not to be Levi’s. And it’s working brilliantly. Due to the strict FIFA sponsorship restrictions, the … Read more