In this week’s Our Take: How to find someone that really has a hold on you, Gen Z gets Zen about cleaning, a brand fights back against right-wing dogwhistles, and a fake immigration tip line that exposes cruelty. Dating that hits harder Young people are swapping candlelit dinners for wrestling and calling it connection. Rough … Read more
In this week’s Our Take: Brands turn street interviews into cultural launchpads, music moves from mass reach to inner circles, Europe hits Ctrl + Alt + De-Americanise on tech, and incel slang slips into the mainstream. The Cultural Power of the Street-Style Interview Brands used to beg to be seen within the cultural landscape. PR … Read more
In this week’s Our Take: McNugget caviar goes luxury, AI bots build their own world, perfume clubs fight loneliness and fashion gets algorithmic. McCaviar Nugguts, we’re lovin’ it! Seeing McDonald’s and caviar side by side still reads like satire. And yet, here we are. For Valentine’s, the undisputed king of drive-thru dinners has decided romance … Read more
In this week’s Our Take: paying to go offline, AI artists blur authenticity, existential humour goes mainstream, and culture turns into collectables. The Cost of Being Offline Over the past year, we’ve seen a consistent shift in how people want to spend their time. Run clubs are replacing nights out. Craft circles, book clubs, hike … Read more
In this week’s Our Take: greenwashing and EV myths, earbuds as jewellery, credible brand ambassadorship, and the messy realities of family relationships. I Can See Right Through Your ‘Green’ Car We live in a culture obsessed with optics. Clean, shiny, perfect solutions dominate the conversation on sustainability, but reality is always messier. Meet the electric … Read more
In this week’s Our Take: IKEA leans into fantasy, luxury goes DIY, history becomes gameplay, fans shape football culture. From Flat-Pack to Fantasy Roll initiative. The party enters a flat-pack dungeon and stumbles upon Drönjöns & Dragan, IKEA’s latest side quest. Anyone who’s ever played Dungeons & Dragons knows the hardest part isn’t slaying dragons … Read more
In this week’s Our Take, dressing up without a reason becomes the point, padel becomes the new luxury accessory, friends turn admin into a social ritual, and nicotine gets a ‘quality culture’ rebrand. No Occasion? No Problem. We love a good party theme at Sweartaker and Nowhere To Wear It are doing the rounds on … Read more
In this week’s Our Take, food becomes the newest storytelling tool, livestream auctions turn resale into a sprint, Switzerland sells serenity through sound, and Q-Tips goes big. Swiss SWOO While most tourism marketing is still shouting about views, value and “must-see” lists, Switzerland Tourism has quietly slipped into your headphones and stayed there. No slogan. … Read more
In this week’s Our Take, a big colour announcement is a washout, Travelodge ‘wrapped’ is not what you might think, how to drive engagement for a new movie, and holidays feel like holidays again. PAN TONE DEAF Pantone’s 2026 Colour of the Year was supposed to be a palette-setting moment. Instead, Cloud Dancer – a … Read more
In this week’s Our Take, cancer burns get turned around, a bag that packs some history, in-sauna content gets a warm reception, and Bodyform have a bloody point to make. From Mark to Masterpiece Fuck Cancer has entered its reclaim era. The brand collaborated with Mischief @ No Fixed Address to help cancer survivors turn … Read more