In this week’s Our Take: five-star celebrities are served canteen slop, Samsung offers therapy to help you switch, stylish accessories arrive for the apocalypse, and booksellers push back against a dystopian future. A TASTE OF REALITY The School Food Project and BBH London enlisted Michelin-starred chef and restaurateur Angela Hartnett, one of Britain’s most respected … Read more
In this week’s Our Take: Duolingo teaches New York Fashion Week how to say it right, #FixedItIreland rewrites the headline (and the blame), Novig misses the point on women in sport, and Omega Yeast turns fermentation science into a brand identity. THE WORDS WE USE MATTER Research has shown that 70% of readers don’t read … Read more
In this week’s Our Take: IKEA sets a linguistic challenge, HOKA sets New Yorkers against each other, influencer overload at the US Open, and OMHU stands up to the dupes. DO YOU SPEAK IKEA? IKEA has tapped into TikTok’s love of pronunciation challenges, creating a highly shareable competition in the UAE. The Swedish Test invites … Read more
In this week’s Our Take: equality campaign breaks ground (and laws), an unlikely hit movie from China, Spotify lets fans rip off artists, and Bieber brings back the MP3. CRIME PAYS… EQUALLY Turns out there is one workplace where the gender pay gap has been successfully eliminated. The slight catch? You have to go to … Read more
In this week’s Our Take: small homes make a big point, a new flavour of beauty products, Gen Z tunes in to radio, and Ben & Jerry’s are on the (pillow) case. SIZE MATTERS Sweden has a housing crisis. And at this point, another depressing statistic probably isn’t going to cut through. So housing developer … Read more
In this week’s Our Take: Gen Z keeps brands on their toes, Vagisil gets intimate, Instagram goes ghost, and AI rewrites history. Why Gen Z are ‘Promiscuous’ Consumers The latest Gen Z Loyalty Economy report from Radius × ONE Strategy Studio makes a compelling case that, for Gen Z, loyalty to brands doesn’t necessarily build … Read more
In this week’s Our Take: gamers keep shelling out, Gen X legends with some sound advice, making room for MySpace, and artists pollute AI’s soundbank. GRAND THEFT TRAILER Apparently, having a Netflix subscription is now part of the GTA VI experience. On 27 August, Rockstar will release “GTA VI: An Extended Look” exclusively on Netflix … Read more
In this week’s Our Take: Boots tackles hygiene poverty, the tradwife hustle, a meaty new brand takes its first steps, and holy guacamole!– this avocado pays the rent. BOOST IN A BAG It’s easy to think of first impressions as confidence, charisma or having the right answers. Boots’ latest campaign is a reminder that, for … Read more
In this week’s Our Take: Mo Harris becomes a bona fide Classic. CCTV chic makes surveillance go viral. Jamiroquai finally reaches Beefeater 0.0. And a 1930s camera reframes the World Cup. The peoples’ Icon Both Reebok and Mo Harris are legends in their own right, household names that have stuck around for decades, but when … Read more
In this week’s Our Take: A tea brand wants to be appreciated. As art. Aldi heads off a new ‘worldwide’ campaign. AI stores up trouble. And ripped-off writers get some large language payback. VIEWING A BREWING CHAGEE’s latest ‘Sip A New Classic’ campaign treats tea less like a drink and more like an exhibit, borrowing … Read more