In this week’s Our Take: ditch your grocer for a grower, a bad photographer’s dream job, women’s rugby weaves a story, and the Amazon’s new signature brand. GROWING PAINS French gardening retailer Gamm Vert’s new growceries campaign challenges one of retail’s most familiar assumptions: that convenience is always best. Created with Ogilvy Paris, the retailer … Read more
In this week’s Our Take: men’s health gets messy, a new Chinese manifesto, speaking up for singletons, and is AI making us more moderate? Taking health into your own hands Health campaigns can often smack you over the head with doom and gloom. Not this one. VML Health and Fuck Cancer have taken prostate health … Read more
In this week’s Our Take: Snail mail’s slow revival, football’s secret feeds, the return of the landline, and why streaming is chasing superfans. Snailed It- Snail Mail Renaissance Snail mail is making a slow but steady return, and it is very much needed in a climate of hasty, on demand-content that requires immediate attention. The … Read more
In this week’s Our Take: IRL attention makes a comeback, everything becomes a rave, wanderlust gets a science lesson and grammar vigilantes take to the streets. Log Off, Turn Up, Tune In Sitting through a 10-minute lecture is starting to feel… slightly rebellious. In a world of half-watched TikToks at 2x speed, Lost Property – … Read more
In this week’s Our Take: The class ceiling in publishing, pint-powered ponytails, the Temu Range Rover, and the internet’s growing obsession with getting its hands dirty. What’s The Story? Publishing loves a gritty working-class story, so you’d think working class writers are swamped with work right? Guess again… This contradiction sits at the heart of … Read more
In this week’s Our Take: Social media gets the cigarette warning treatment, Louis Theroux becomes an unlikely sneaker icon, “grandma hobbies” get algorithmically aesthetic, and the afterlife gets a Spotify playlist. MumsNet Drive Ban on Teen Social Use With Clever Imagery A UK campaign is treating social media like cigarettes, and suddenly the conversation about … Read more
In this week’s Our Take: How to find someone that really has a hold on you, Gen Z gets Zen about cleaning, a brand fights back against right-wing dogwhistles, and a fake immigration tip line that exposes cruelty. Dating that hits harder Young people are swapping candlelit dinners for wrestling and calling it connection. Rough … Read more
In this week’s Our Take: Brands turn street interviews into cultural launchpads, music moves from mass reach to inner circles, Europe hits Ctrl + Alt + De-Americanise on tech, and incel slang slips into the mainstream. The Cultural Power of the Street-Style Interview Brands used to beg to be seen within the cultural landscape. PR … Read more
In this week’s Our Take: McNugget caviar goes luxury, AI bots build their own world, perfume clubs fight loneliness and fashion gets algorithmic. McCaviar Nugguts, we’re lovin’ it! Seeing McDonald’s and caviar side by side still reads like satire. And yet, here we are. For Valentine’s, the undisputed king of drive-thru dinners has decided romance … Read more
In this week’s Our Take: paying to go offline, AI artists blur authenticity, existential humour goes mainstream, and culture turns into collectables. The Cost of Being Offline Over the past year, we’ve seen a consistent shift in how people want to spend their time. Run clubs are replacing nights out. Craft circles, book clubs, hike … Read more