In this week’s Our Take: AI turns relationship drama into gospel bangers, Rare Beauty proves offline experiences still drive conversation, The Ordinary mocks modern markups with a $175 banana, and L’Oréal brings skincare to the football stands. TURNING TOXIC TEXTS INTO TUNES AI is often framed as cold, calculated and creatively hollow. However, Gen Z … Read more
In this week’s Our Take: cute humanoid robots soften the future, Disney reminds us what human creativity looks like, a viral toilet becomes the internet’s hottest billboard, and illegal raves prove people still crave spontaneity. Cute Hoovers While we’re still adapting to robot vacuums and self-driving cars, the tech world has moved on, to the … Read more
In this week’s Our Take: Vaseline makes a bloody point, art as collective experience, cinema comes back like a sequel, and is society settling for honesty? Vaseline Fronts Up For Runners Months of training, long runs, early alarms and a discipline that would impress your future self. But somewhere in all that prepping for the … Read more
In this week’s Our Take: a homeless campaign that measures up, a short-lived campaign that makes a point, a medieval castle gets a modern rebrand, and a tech revolution that starts at home. height of injustice Australian charity We Are Mobilise has taken a familiar symbol of childhood and turned it into one of the … Read more
In this week’s Our Take: ditch your grocer for a grower, a bad photographer’s dream job, women’s rugby weaves a story, and the Amazon’s new signature brand. GROWING PAINS French gardening retailer Gamm Vert’s new growceries campaign challenges one of retail’s most familiar assumptions: that convenience is always best. Created with Ogilvy Paris, the retailer … Read more
In this week’s Our Take: men’s health gets messy, a new Chinese manifesto, speaking up for singletons, and is AI making us more moderate? Taking health into your own hands Health campaigns can often smack you over the head with doom and gloom. Not this one. VML Health and Fuck Cancer have taken prostate health … Read more
In this week’s Our Take: Snail mail’s slow revival, football’s secret feeds, the return of the landline, and why streaming is chasing superfans. Snailed It- Snail Mail Renaissance Snail mail is making a slow but steady return, and it is very much needed in a climate of hasty, on demand-content that requires immediate attention. The … Read more
In this week’s Our Take: IRL attention makes a comeback, everything becomes a rave, wanderlust gets a science lesson and grammar vigilantes take to the streets. Log Off, Turn Up, Tune In Sitting through a 10-minute lecture is starting to feel… slightly rebellious. In a world of half-watched TikToks at 2x speed, Lost Property – … Read more
In this week’s Our Take: The class ceiling in publishing, pint-powered ponytails, the Temu Range Rover, and the internet’s growing obsession with getting its hands dirty. What’s The Story? Publishing loves a gritty working-class story, so you’d think working class writers are swamped with work right? Guess again… This contradiction sits at the heart of … Read more
In this week’s Our Take: Social media gets the cigarette warning treatment, Louis Theroux becomes an unlikely sneaker icon, “grandma hobbies” get algorithmically aesthetic, and the afterlife gets a Spotify playlist. MumsNet Drive Ban on Teen Social Use With Clever Imagery A UK campaign is treating social media like cigarettes, and suddenly the conversation about … Read more