In this week’s Our Take, Gen Z flirts offline, burnout inspires brain-split fantasies, sperm goes sport mode, and dogs get called out for snack lies. HINGE HELP BUILD IRL CONNECTIONS Remember when Gen Z swore off dating apps in 2024 and boldly declared they’d find love “in the wild” (thank you, Dazed, for the perfect … Read more
In this week’s Our Take, a campaign flips the script on autism, an anti-poverty campaign cleans up, and Dove de-funks the funk, and audio accessibility brings the sound of a masterpiece. Autism with Attitude Autistica’s new campaign “See Us as Individuals, Not Stereotypes” is a smart, funny and seriously refreshing take on what it really means … Read more
In this week’s Our Take, fashion brands set trends in AI, a shut down shop gets a radical reincarnation, Aussies get called out for fashion crimes and AI artwork gets Spirited Away. Real efficiency, virtual diversity AI is taking the fashion and beauty industry by storm, and the way it’s being used is evolving rapidly. … Read more
In this week’s our take, a wine brand that’s beautifully imperfect, an ordinary sales pitch that’s a bit special, Béis turns customers into swingers, and Ireland wants its Síle-na-Gigs back. Non-Alcoholic Nostalgia The branding for Society De La Rassi’s debut non-alcoholic sparkling wine is a masterclass in beautifully layered design. Designed by Blurr Bureau, the … Read more
In this week’s Our Take, beauty brands serve up solid drama, a comedy club provokes a reaction, an inclusion campaign worth listening to, and a South Korean prison break is back out on good (or possibly bad) behaviour. Beauty Brands Serve Up Drama Over the past few weeks, beauty brands have been putting a fresh … Read more
In this week’s our take, Primark Pins for the Wins, SET Active turns a manufacturing mishap into marketing magic, a spicy Cheeto is the hottest thing at auction, and a Canadian brewer fires a shot in the new cold war. Pin it, shop it, Primark-style Primark is stepping up its homeware game with a Pinterest-powered … Read more
In this week’s Our Take, White Ribbon takes on the Manosphere, GOATs chew through Miami bars, Mums’ careers get shredded, and Shadrinsky is making fashion fun. Manfluencers, Misinformation & Misogyny: White Ribbon Fights Back If you thought the biggest risk to boys online was wasting hours on Fortnite, think again. The real battle for young … Read more
In this week’s Our Take, Chilis go hard on Margarita Day, Burberry creates a Knight to remember, a joyous art installation has us all a-flutter, and age gap romances are not just back – they’re de-gendered. When life gives you limes Margaritas aren’t just a drink—they’re a lifestyle. This year, Chili’s took that to heart, … Read more
In this week’s Our Take, Chris O’ Dowd is helping our plants grow through music and dulcet tones, quantum computing is about to make a breakthrough that will allows us to say ‘beam me up Scotty’ a lot more frequently and more online users are opting for decentralised spaces to build communities. Check it all … Read more
In this week’s Our Take, a supermarket rolls out a new campaign, a finance app for grassroot communities, an AI art auction sparks resistance, and a visual language for the Art of War. Disco Balls and Bargains Who knew grocery shopping could be this fabulous? Joe Wicks just turned a supermarket run into a full-blown … Read more