In this week’s Our Take, is working from home the new working from work? A Berlin alcohol brand wants you to drink beer. Naked. Shein has us a bit suss on sustainability, and Kit Kat is giving AI a break.
WORKING FROM… WORK?
Ryanair has purchased 25 out of 28 new homes in a North Dublin estate to help accommodate its workers. The houses will be rented at affordable rates to Ryanair cabin crew moving up to the big shmoke during their first year of employment.
While the ongoing housing crisis means there are slim pickings when it comes to gaffs, having your landlord as your employer adds a whole new meaning to working from home.
It is not new news when big companies buy homes for their staff to ensure a more “balanced lifestyle”, but as housing problems are going nowhere in a hurry, the worry is that big companies will be at the front of the queue for any new properties on the market, while for the rest of us, Casa Del Ryan Air won’t be an option.
DRINK BEER. NAKED.
BRLO wants you to drink beer naked. As the world thirsted over the Calvin Klein ad featuring Jeremy Allen White, Berlin based beer brand BRLO saw an opportunity for some marketing mischief.
To promote their 0% beer, BRLO paid tribute to Jeremy breaking the internet with their own thirsty parody.
Side by side, the videos look the same but BRLO’s hilarious version brings the story into their own brand world, through a ‘full-bodied and juicy’ semi-naked man, taking in the Berlin views while enjoying his favourite bevy. Goals.
The results? A celebration of body-positivity and full-bodied 0% alcohol beer, captured perfectly through the use of humour.
Shein Surge puts the SUSS on sustainability
Shein is set to overtake Zara in the UK’s clothes market during the next two or three years. I guess the sustainability books have been thrown out the door… or maybe they were recycled?
The online Chinese fast fashion retailer has come under scrutiny in the past for its perceived lack of transparency and sustainability. Their fast fashion model, which uses AI to create new designs at a record pace, is clearly working. This suggests that consumers are prepared to dump their concerns for workers’ rights and sustainability at the drop of a not-so-well designed hat.
For some, cheap and cheerful might be the only option but does it have to be at such a cost?
EVEN AI NEEDS A BREAK
KitKat has given AI a break in their new ad, following research from Google DeepMind which found that even AI performs better when it’s specifically instructed to stop and think before applying itself to a task.
In their latest video, KitKat shows us how to hack AI commands to ensure the software can take a load off. Inspired by Google DeepMind’s revelation, the formula is elegantly simple – telling AI to “have a break” before getting to work. And it works.
KitKat’s AI campaign isn’t just breaking algorithms; it’s unveiling the secrets of Choco-wisdom. After decades of encouraging humanity to take it easy, KitKat is now passing the baton to our silicon sidekicks and creating campaigns that connect with an AI obsessed world.
Happy typing, because even algorithms deserve a dose of KitKat magic!