Deals, deals and more deals:
Applegreen’s 24/7 Birthday Livestream

PR // EVENT MARKETING // INFLUENCER MARKETING // SOCIAL MEDIA

Driving Celebrations with a Live Broadcast

To mark Applegreen’s 24/7 birthday, we broadcast a one-of-a-kind livestream of DEAL OR MORE DEALS, hosted by Applegreen ambassadors and all-round legends The 2 Johnnies. Straight from the doors of Applegreen Birdhill, Tipperary, we brought three hours of gas craic, hilarious guests and standout prizes to visitors in-store and audiences watching online across the country, ensuring Applegreen connected with consumers to give back for its birthday celebration.

Building Engagement with Influencers

Sweartaker teamed up with key influencers to front the livestream, creating a dynamic line-up that drove excitement and real-time engagement. Talent amplified the birthday moment across Instagram, spotlighting in-store offers nationwide and boosting viewership – positioning Applegreen as a brand that gives back to its customers.

Expanding Reach with Media Activity

Engagement with national, trade and regional media ensured that audiences of all demographics were aware of the birthday bash and great celebration deals. Professional photography and material ensured that the excitement for the day was felt all round, spreading Applegreen’s message of a celebration filled with giving back to customers was translated through extensive coverage.