Launching Applegreen’s Braeburn Drive-Thru Café

Next level coffee without ever having to leave the car

For the launch of Applegreen’s new Braeburn Café, we made the drive-thru coffee experience as big, and as local, as we possibly could, with an immersive first-person POV cinema ad that showed off everything about the Braeburn coffee experience except the flavour.

The café is the first of its kind in Ireland, and offers top quality coffee, cracking sandwiches and a large selection of pastries and snacks to help fuel your day.

Creating a richer experience

By choosing cinema, we were able to target a truly local audience,  and the high quality video and audio specs allowed us to capture the richness of the experience – from the wheel-tapping anticipation of the driver, to the friendly staff, the frothy latte, and the flaky pastries.

And all in a way that said  “Braeburn is open, come and experience it!”