REAL TALK. REAL BEATS. REAL CLUB.

No filters. No notions. Just a warehouse, a savage DJ, and the realest night of summer.

We turned Club Drinks Gen Z-facing platform “Are You For Real?” into a live, unmissable brand moment – putting fruity bits, fresh beats and full-on Irish realness centre stage. The goal? Build love with younger drinkers, drive PR and social chatter, and show up as the most sound brand of the summer.

A music lineup and venue worth showing up for.

CamrinWatsin, the platinum-selling, BRIT-nominated artist behind “Kisses”, headlined the event – proving Club could hang with culture’s big names at an industrial venue – The Complex, chosen for its creative energy.

This was a scroll-stopper IRL. Branded touchpoints like “VIP Real Bits” wristbands, bar projection mapping, and a branded selfie wall made it irresistibly postable. We curated a 40+ strong list of creators who felt like the Club consumer. There were no paid shoutouts with generic hashtags – just real-time, real-love for the brand from the people who matter.