Gas Networks Ireland
Dial Before You Dig
PR // INFLUENCER MARKETING // SOCIAL MEDIA // MEDIA RELATIONS
Turning a Safety Stand into a Talking Point
At the 2025 National Ploughing Championships, Gas Networks Ireland made pipeline safety impossible to ignore with the Dial Before You Dig Tattoo Parlour. The bold activation turned a technical safety message into a cultural talking point, sparking national media coverage and social conversation.
A custom design by Heartbreak Social’s Ryan “The Pirate” Kelly became the hero of the campaign. These temporary tattoos were sent to media and influencers countrywide, inspiring playful unboxings and content that carried the safety message far beyond the ploughing fields. TikTok star James Doyle, fronted the campaign as a ‘safety ambassador’, generating content that resonated across farming communities and Gen Z audiences.
The Results Speak for themselves
Embracing consumer PR delivered fantastic results for Gas Networks Ireland – proof that the right mix of creativity, influencers and content can make any message resonate.
