Jameson Connects The Circle at All Together Now Festival
PR // EVENT ACTIVATION // INFLUENCER MARKETING // SOCIAL MEDIA
Jameson Connects made its return to All Together Now festival this summer for another weekend of unforgettable experiences that seamlessly blended music, creativity, and craic.
1. Getting warmed up
The campaign kicked off with an exclusive launch at the iconic Bow Street Distillery, where media and influencers joined the brand and enjoyed performances from artists including Qbanaa, Shiv, Lemoncello, and Just Mustard. This launch event gave a preview to what was in store at the festival offering a range of varied sessions from unplugged performances to acoustic sets that looked to establish a deeper connection to the music and the artist.
2. Destination Jameson
At the festival, Jameson transformed The Circle stage into an immersive hub. Inviting influencers and media to join them for the weekend, along with the main stage area, we introduced festival goers to The Circle Store, a merch area meets performance space which featured exclusive, stripped-back performances by artists like NIYL. With a donation mechanism for artist merchandise, Jameson also highlighted its commitment to supporting emerging talent.
3. A special guest
Adding a humorous twist to the The Circle area, comedian Simon Hennessy brought his character EMIN€M50 to life, delivering hilarious performances and interactive moments. This blend of entertainment kept attendees engaged and encouraged social sharing, ensuring the fun extended well beyond the festival grounds.
“I’ve always wanted to be in a band”
One standout feature was the creation of personalized digital “album covers” for festival-goers, captured by photographer Jose Kirby Galang. This unique keepsake not only allowed attendees to remember their experience but also amplified Jameson’s presence on social media.
4. Jameson amplifies post-festival
Strategically, Jameson worked with media outlets like Extra.ie and GoldenPlec, securing interviews and reviews that expanded the campaign’s reach. Post-festival, the promotion of the Shiv x James Vincent McMorrow collaboration through key playlists helped sustain the excitement long after the event ended.
