Jameson Serve of the Summer ’24
EVENT MANAGEMENT // BRAND ADVOCACY // PR + MEDIA RELATIONS
Redefining Jameson Ginger + Lime with the ‘Serve of the Summer’
Jameson Ginger + Lime took center stage this summer with a fresh reintroduction as the ultimate daytime drink. Aiming to expand its appeal, Jameson hosted a vibrant and stylish event at Castleknock Lawn Tennis Club, positioning the serve as a refreshing choice for social, sun-filled occasions.
A dress code inspired by the popular tennis-core trend.
The event brought together an exciting mix of afternoon tea, exhibition tennis matches, and a ‘Most Inspired Outfit’ competition, all set to the lively sounds of DJ Graham Smith. The Jameson Ginger + Lime serve became the drink of the day, offering guests a sophisticated and fun experience.
Fashion icons PJ Kirby and Aideen Feely played a key role in the event’s success
A highly-anticipated photoshoot generated excitement across social media. The buzz led to overwhelming demand, with stylish attendees competing for prizes and enjoying a memorable day of summer festivities.
