Tesco Ireland –
Delivering Christmas


A magical, virtual, Christmas experience

Tesco, one of Ireland’s leading grocery retailers, has an incredible range of mouth-watering Christmas products, and we needed to shout about it from the rafters – whilst adhering to ongoing HSE and Government guidelines, of course!

Live events were of course off the table, but that didn’t stop us from putting delicious Tesco products on the plates of media and opinion formers in the safety of their own homes, right?

Our virtual wine and cheese event was born.

To host, sought the expertise and guidance of Tesco’s resident cheese expert Barra McFeely, and paired him with wine and travel writer, Nadia El Ferdaoussi to host our virtual event (see what we did there?)

Confirmed attendees were sent an impressive and generous platter of cheeses created in partnership with Rustic Honey, along with the accompanying selection of wines from the Tesco Finest range and glasses from Tesco homewares.

Throughout the event, Nadia and Barra unveiled a specially curated selection of complementing wines and cheeses from the Tesco Finest* range and also shared their top tips for creating the perfect grazing board over Christmas.

The Outcomes

KPI of 15 top tier media attendees… The result? Almost double that! 

Social media engagement around event reached more than 345,500 people

A busy press office secured quality coverage beyond this, landing a total of 24 hits across print and online.

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