7UP: PINK LEMONADE

Turning a product launch into a nationwide mood shift

We helped launch 7UP Pink Lemonade in Ireland with a campaign designed to make everyday life feel a bit brighter, and a lot more pink. The upshot? Our bubbly approach created a moment; a nationwide mini-mood lift that got plenty of attention.  

We did it with the help of some of Ireland’s most influential lifestyle uplifters, who got hands on with some lucky competition winners to add some pink pizzazz to their day, and some fresh flavour to our social feeds.  

Meet our Pink Assistants (they’re like Personal Assistants, but for your mood): 

Irah Mari – Recipe developer and flavour curator

Irah helped one lucky winner host the ultimate al fresco soirée. Think elevated mocktails, private chef, and dreamy outdoor vibes.

Aisling Kavanagh designer and certified wardrobe whisperer.

As the Fashion PA, Aisling worked her magic, serving up a personally curated style refresh designed to make our winner feel their most confident, colourful self.