INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 203
    In this week’s our take, Millennials discover the joys of packaged holidays, a 3D printer that’s Garbage In, Genius Out, a pig gets the royal treatment (not that pig), and AI-powered headphones that think you’ve never appreciated music before. FROM BACKPACKING TO BUFFETS Remember when millennials scoffed at package holidays? They preferred slumming it in hostels, Instagram-bragging about “authentic experiences.” They wouldn’t be caught dead at a resort where the biggest cultural challenge was choosing between … Read more

Archive

  • Edition 203
    In this week’s our take, Millennials discover the joys of packaged holidays, a 3D printer that’s Garbage In, Genius Out, a pig gets the royal treatment (not that pig), and AI-powered headphones that think you’ve never appreciated … Read more
  • Edition 202
    In this week’s Our Take, Vaseline starts with darker skin, saunas get even sweatier, the four stages of dating that apps can’t change, and exclusivity is back on the media menu. Skin in the game For far … Read more
  • Edition 201
    This week in Our Take: Soap operas shrink for the scroll, Decathlon celebrates the humble beginnings of sport, Faith gets a Gen Z remix, and Hinge rewrites modern romance. Soaps Shrink for the Scroll Age Once the … Read more
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