INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 250
    In this week’s Our Take: celebrities turn taste into status, AI chatbots unionise against bad bosses, Gen Z rejects AI-generated music, and heartbreak becomes the internet’s newest songwriting genre. WHY TASTE SIGNALLING IS EVERYWHERE RIGHT NOW Somewhere along the line, having a favourite Wong Kar-wai film became hotter than having a six-pack. Celebrities are taste signalling more than ever as the new status symbol isn’t a Birkin, it’s having the “right” four favourite films on Letterboxd. … Read more

Archive

  • Edition 250
    In this week’s Our Take: celebrities turn taste into status, AI chatbots unionise against bad bosses, Gen Z rejects AI-generated music, and heartbreak becomes the internet’s newest songwriting genre. WHY TASTE SIGNALLING IS EVERYWHERE RIGHT NOW Somewhere … Read more
  • Edition 249
    In this week’s Our Take: AI turns relationship drama into gospel bangers, Rare Beauty proves offline experiences still drive conversation, The Ordinary mocks modern markups with a $175 banana, and L’Oréal brings skincare to the football stands. … Read more
  • Edition 248
    In this week’s Our Take: cute humanoid robots soften the future, Disney reminds us what human creativity looks like, a viral toilet becomes the internet’s hottest billboard, and illegal raves prove people still crave spontaneity. Cute Hoovers … Read more
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