INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 179
    In this week’s our take, Mattel’s new doll casts a very wicked spell, rice comes clean about its dirty secret, robots are cooking and killing it, and a Twitter rival emerges. Check it all out below. The tale of Mattel and the very bad witches Once upon a time, in a land of wizards, witches, and PR executives, a toy maker called Mattel made a very ‘wicked’ mistake. Mattel was happy, having just released a new … Read more

Archive

  • Edition 179
    In this week’s our take, Mattel’s new doll casts a very wicked spell, rice comes clean about its dirty secret, robots are cooking and killing it, and a Twitter rival emerges. Check it all out below. The … Read more
  • Edition 178
    This week, we meet an unassuming internet sensation who is driving OOH in Madrid, Berkeley is putting C02 in a bottle, Brian Cox is back in college and Smile 2 is using tech to bring their movie … Read more
  • Edition 177
    In this week’s Our Take, Wikipedia has discovered some new curiosity archetypes, IKEA brings a gaming grandma into a new campaign, New York is missing a key organ and Rihanna holds a press conference with kids. Searching … Read more
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