INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 211
    In this week’s Our Take: bookworms get packing, a glowing label saves lives, Tecate marks its territory, and women’s football rewrites the playbook – kits, codes, and all. HOLIDAYS WITH A (PLOT) TWIST Books have always been somewhere to escape to, and ‘airport novels’ are still seen on beaches across Europe. But for a new generation of culturally curious travellers, books aren’t there to escape into, or travel with. They’re what they travel for. Bookish travel … Read more

Archive

  • Edition 211
    In this week’s Our Take: bookworms get packing, a glowing label saves lives, Tecate marks its territory, and women’s football rewrites the playbook – kits, codes, and all. HOLIDAYS WITH A (PLOT) TWIST Books have always been … Read more
  • Edition 210
    In this week’s Our Take: Alexa’s getting cheeky on the streets of London, iced tea is the unlikely hero of the digital detox, AI proves it’s not quite ready for retail, and communal watch parties are bringing … Read more
  • Edition 209
    In this week’s Our Take: Bicep soundtracks a melting Arctic, Bottega whispers luxury, Wimbledon wins Gen Z, and AI therapy gets a reality check. Amplifying Arctic Voices The electronic duo legends that are Bicep have teamed up … Read more
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