INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 151 The Gaming Edit
    In this week’s Our Take, a football player scores a very different role in a popular game, job search meets word search on LinkedIn, Irish gamers are becoming game developers, and an indie home-brew game outplays the big guns. GAME GIANT SCORES WINNER After breaking records across the football world, Erling Haaland is putting his attacking skills to new use as a character in the popular Clash of Clans mobile game. It’s the first time a … Read more

Archive

  • Edition 151 The Gaming Edit
    In this week’s Our Take, a football player scores a very different role in a popular game, job search meets word search on LinkedIn, Irish gamers are becoming game developers, and an indie home-brew game outplays the … Read more
  • Edition 150
    In this week’s Our Take, TaskHer challenges misogyny in trade works, a children’s rights initiative that creates garments that shouldn’t exist. Boomers are blowing up the dating scene online, and EastEnders has brought their plot line to … Read more
  • Edition 149
    In this week’s sizzling summary of the week’s best culture and marketing stories, a bank in Pakistan exposes the small print in bridal contracts, an airline for pampered pups takes off, Italian crisps get damned for an … Read more
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