INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 259
    In this week’s Our Take: A tea brand wants to be appreciated. As art. Aldi heads off a new ‘worldwide’ campaign. AI stores up trouble. And ripped-off writers get some large language payback. VIEWING A BREWING CHAGEE’s latest ‘Sip A New Classic’ campaign treats tea less like a drink and more like an exhibit, borrowing the visual language of galleries to make people stop, look twice and question what they’re actually looking at. It’s less about … Read more

Archive

  • Edition 259
    In this week’s Our Take: A tea brand wants to be appreciated. As art. Aldi heads off a new ‘worldwide’ campaign. AI stores up trouble. And ripped-off writers get some large language payback. VIEWING A BREWING CHAGEE’s … Read more
  • Edition 258
    In this week’s Our Take: Nat Geo explores a minimalist campaign, TikTok is the new film school, PR in the age of AI, and for some brands, the afters might come first. LESS CAN EXPLORE MORE Sometimes … Read more
  • Edition 257
    In this week’s Our Take: the haircut that could save your life, why holiday memories taste like crisps, can AI still count as art, and the golfer who doesn’t exist. A safe trim Melanoma Focus has launched … Read more
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