INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

Sign-up

Latest Edition

  • Edition 195
    In this week’s our take, a wine brand that’s beautifully imperfect, an ordinary sales pitch that’s a bit special, Béis turns customers into swingers, and Ireland wants its Síle-na-Gigs back.  Non-Alcoholic Nostalgia The branding for Society De La Rassi’s debut non-alcoholic sparkling wine is a masterclass in beautifully layered design. Designed by Blurr Bureau, the visuals lean into imperfection. Jittery motion effects, subtle discoloration, and textured film grain merge to create something that feels raw, romantic, … Read more

Archive

  • Edition 195
    In this week’s our take, a wine brand that’s beautifully imperfect, an ordinary sales pitch that’s a bit special, Béis turns customers into swingers, and Ireland wants its Síle-na-Gigs back.  Non-Alcoholic Nostalgia The branding for Society De … Read more
  • Edition 194
    In this week’s Our Take, beauty brands serve up solid drama, a comedy club provokes a reaction, an inclusion campaign worth listening to, and a South Korean prison break is back out on good (or possibly bad) … Read more
  • Edition 193
    In this week’s our take, Primark Pins for the Wins, SET Active turns a manufacturing mishap into marketing magic, a spicy Cheeto is the hottest thing at auction, and a Canadian brewer fires a shot in the … Read more
See all

Subscribe

* indicates required

Sweartaker will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please confirm below if you are happy to receive these emails:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please see our privacy policy. We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.