In this week’s Our Take, a supermarket rolls out a new campaign, a finance app for grassroot communities, an AI art auction sparks resistance, and a visual language for the Art of War.
Disco Balls and Bargains
Who knew grocery shopping could be this fabulous? Joe Wicks just turned a supermarket run into a full-blown roller disco, and honestly, we’re here for it! Margate’s Dreamland rink got a retro Asda makeover, complete with skates, shopping baskets, and serious disco vibes.
From February 7-8, lucky shoppers strapped on their skates and zoomed through the aisles in a wild Supermarket Sweep-style challenge. Each 45-minute session equipped skaters with wheels, a basket, and a shopping list, pushing them to grab the best bargains—without wiping out! Those who managed to tick off everything on their list could win hundreds of pounds in vouchers, while a few lucky speedsters bagged surprise prizes worth up to £50.
But this wasn’t just about showing off your best skate moves – it was part of Asda’s Rollback initiative which is slashing prices on over 4,000 family-favourite products with an average discount of 25%—both in-store and online. Every category is included, even Asda Express stores, so shoppers can save on their entire basket anytime, anywhere. And the savings don’t stop there! Thousands more products will be added to Rollback throughout the year, all leading up to Asda’s big plan—moving its entire range to a new low ‘Asda Price’ by the end of 2026.
Now that’s a deal worth skating for!
Finance App sparks movement
Money talks, but with Cash App, it connects. Sometimes finance apps can feel faceless, but Cash App is flipping the script with a their latest campaign Cash App Communities—a film series proving that a little support can spark massive change.
Directed by Mohammad Gorjestani of Even/Odd, these short films capture the raw, real, and deeply personal stories of three grassroots organisations shaping their local communities. And here’s the kicker: Cash App isn’t just documenting these efforts—it’s actively fuelling them.
First stop: Suavecita Press in the Bay Area, where artist Alyssa Aviles is turning art into empowerment for Latina and Chicano women. Next, we meet Freedom Fighting Missionaries in Charlotte, helping formerly incarcerated individuals (like Keisha, a mother of eight) rebuild their lives with dignity. And finally, the San Francisco Skate Club, proving that a safe place to skate can be life-changing—800k YouTube views don’t lie!
Cash App has created a shift in how finance brands engage with communities. This isn’t just another feel-good campaign—it’s a blueprint for real impact. By putting resources directly into the hands of changemakers, Cash App is showing that financial empowerment isn’t about big bucks—it’s about real people.
See the three films here: Suavecita Press, Freedom Fighting Missionaries, SF Skate Club.
pioneer or plagarist?
The art world is buzzing – with excitement and outrage, as Christie’s prepares to open the first ever art auction dedicated to AI-generated art. The virtual art sale is due to kick off on February 20th and features 20 AI artworks with price tags reaching $250k. While some are viewing this auction as a bold brushstroke into the future, thousands of artists are claiming that AI is committing ‘mass theft’ in front of our eyes.
We love a little art controversy, and this one paints a complicated picture. Critics argue that AI models are built on a foundation of unlicensed human creativity, while Christie’s insists the artists involved are pioneering not plagiarising. Refik Anadol, one of the auction’s headliners, fired back at critics, dismissing the backlash as “doomsday hysteria.” The auction begs the question whether it’s a Dada-inspired revolution or a fad that will go away. One thing is for sure and that is that AI is no longer just dabbing in art, it’s making a splash. Love it or hate it, this one’s for the art history books.
You can read more about it here.
design and art and war
Minimalism meets mayhem in Alphabetical Studios’ striking brand identity for the Imperial War Museums (IWM). This isn’t just about aesthetics; it’s about using design to make a statement, proving that even chaos has structure.
Imperial War Museum is the first museum in the UK to offer a suite of galleries dedicated to the uniqueness of art created in times of hostility. At the heart of this campaign is a bold, geometric visual language. Think trapezium-shaped frames—symbolising fracture, distortion, and tension—paired with stark black typography on a clean white canvas. The result? A design that echoes the fine line between creativity and destruction, perfectly suited to the Blavatnik Art, Film & Photography Galleries.
But why does this matter beyond museum walls? Because design isn’t just about looking good—it’s about making us feel something. From album covers to fashion branding, creatives are embracing asymmetry and disruption to reflect the uncertain world we live in. It’s visual storytelling at its sharpest.