In this week’s Our Take: Fleeing to a monastery is sounding that much more enticing. Volleyball and SKIMs are serving up some solid brand storytelling. A nameless beauty brand is leveraging mystery for the viral treatment and smart design is putting a bank on the map. Mystery, marketing and moisturiser? Say less. The Beauty Brand … Read more
In this week’s Our Take: Astronomer makes a play, Mastercard has designs on design, MoMA gets down with the kids, and your jeans are racist now, Father. Astronomer’s Consciously Corporate Coupling Chris Martin is having a funny couple of weeks. First, he helped unconsciously decouple a CEO from his job, his wife and, presumably, his … Read more
In this week’s Our Take: bookworms get packing, a glowing label saves lives, Tecate marks its territory, and women’s football rewrites the playbook – kits, codes, and all. HOLIDAYS WITH A (PLOT) TWIST Books have always been somewhere to escape to, and ‘airport novels’ are still seen on beaches across Europe. But for a new … Read more
In this week’s Our Take: Alexa’s getting cheeky on the streets of London, iced tea is the unlikely hero of the digital detox, AI proves it’s not quite ready for retail, and communal watch parties are bringing people together one meme at a time. Snack to Reality: AI’s Vending Machine Dreams Crumble Anthropic’s AI (the … Read more
In this week’s Our Take: Bicep soundtracks a melting Arctic, Bottega whispers luxury, Wimbledon wins Gen Z, and AI therapy gets a reality check. Amplifying Arctic Voices The electronic duo legends that are Bicep have teamed up with Arctic Indigenous artists, and Earth Sonic Project to create Takkuuk, a powerful audiovisual project born from a … Read more
In this week’s Our Take we look at Polaroid’s analogue protest, Zohran’s revolutionary design, the return of the aura, and how a cowboy outfitter is hunting for a new marketing suit. Polaroid snaps back While brands fall over themselves to slap “AI” on everything from ad copy to coffee, Polaroid’s latest campaign is snapping back. … Read more
In this week’s Our Take: KitKat gives us a sweet escape from the scroll, the Brooklyn Film Festival reframes screen time, a dominatrix gets a rebrand with brains and binding, and one Just Eat driver delivers the coolest moment of the London heatwave. Scroll less, snack more KitKat’s “Phone Break” campaign by VML Czechia is … Read more
In this week’s Our Take, theatre snubs its audience, kids move to design’s rhythm, AI goes (A)pop and Rick Rubin rewrites code like a Tao master. Don’t Cry for the Front Row The truth is: she has left you. Let’s get one thing straight: Rachel Zegler singing Don’t Cry For Me Argentina from a street-facing … Read more
In this week’s Our Take, we track floating volleyballs, emotional stock tickers, lime-lit beaches, and one very fashionable tomato. ALL TICKER, NO HEART At first glance, it’s horrifying. A live stock ticker ranking New York men by income, home ownership, height, and “emotional availability”,as if dating were just another market to play. But that’s exactly … Read more
In this week’s Our Take, SPF gets air-dropped mid-Pacific, chest hair becomes cover for virtual bullets, culture gets unboxed, and a soap that sets a new bar in celebrity collabs. SPF Me Up, Sailor In a move that proves brands will go above and beyond (literally) for cultural clout, e.l.f. Cosmetics just air-dropped skincare to … Read more