In this week’s our take, a wine brand that’s beautifully imperfect, an ordinary sales pitch that’s a bit special, Béis turns customers into swingers, and Ireland wants its Síle-na-Gigs back.
Non-Alcoholic Nostalgia
The branding for Society De La Rassi’s debut non-alcoholic sparkling wine is a masterclass in beautifully layered design. Designed by Blurr Bureau, the visuals lean into imperfection. Jittery motion effects, subtle discoloration, and textured film grain merge to create something that feels raw, romantic, and undeniably nostalgic.
It’s a design language that rejects sterility in favour of storytelling, turning flaws into features and static branding into something that moves.
This aesthetic shift isn’t accidental. As Brian Eno famously observed, the so-called “imperfections” of a medium—whether it’s the crackle of vinyl or the grain of an old film—eventually become the things we cherish. Society De La Rassi understands this, embracing the beauty of things just slightly out of control.
Whether or not the wine is worth the hype, its branding certainly is. In an era where authenticity is currency, Society De La Rassi’s identity proves that nostalgia, texture, and a touch of beautiful chaos might just be the future of luxury.
The Ordinary Gets Cracking
When skincare brand The Ordinary saw New Yorkers struggling with soaring egg prices, they didn’t launch a fancy promo or push a new product. Instead, they did something refreshingly simple: they sold eggs.
No gimmicks, no skincare products – just a dozen eggs for the ordinary price of $3.37, promoting their values of being simple, affordable, and effective.
Sometimes, it’s the most unexpected moves that crack us up (pun intended). And as always, The Ordinary has shown they’re here for the real stuff.
Béis Drop
BÉIS, the innovative lifestyle brand known for its trendy luggage and bags, dropped a one-of-a-kind experiential activation, by dropping bargain-hunters into a real-life human claw machine!
Fans of the brand queued from as early as 5 a.m. for a chance to be hooked up to a crane and lowered into a pit to scoop up as many BÉIS products as they could hold onto.
The activation took place at five different Bloomingdale’s in the U.S. and drew huge crowds. The brand’s founder, actress Shay Mitchell, wasn’t afraid to get in on the action herself.
This (literal) stunt is a perfect example of how brands can leverage unique and engaging experiences to build genuine connections with their communities, and leave a lasting impact while they’re at it!
Síocháin agus Síle
Irish artist-activist Dee Mulrooney (aka @growlerspeaks) is turning heads and reclaiming heritage with her bold campaign to bring a Sile na Gig back to Ireland. These ancient, unapologetically vulva-forward carvings once adorned medieval churches, believed to ward off evil and protect sacred spaces. But one of them is currently ‘owned’ by a British museum, and being shipped off to Spain on tour.
Growler’s protest is a piece of performance art, complete with ritual, costume, and community, In it, she’s calling out the colonial hangover that still haunts European museums. Her message? You can’t celebrate a culture while hoarding its soul.
Symbols like Sile na Gig carry weight. She’s a portal to Ireland’s feminist, pagan, pre-colonial past. Reclaiming her means reclaiming narrative, autonomy, and identity.
While British institutions dig their heels in over “universal heritage,” Growler and her supporters are showing that culture isn’t something to be archived – it’s something to be lived, loved, and brought home. We’re with Growler. It’s time to bring Síle back.