INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 243
In this week’s Our Take: Snail mail’s slow revival, football’s secret feeds, the return of the landline, and why streaming is chasing superfans. Snailed It- Snail Mail Renaissance Snail mail is making a slow but steady return, and it is very much needed in a climate of hasty, on demand-content that requires immediate attention. The cultural equivalent of a paperback in a sea of PDF, Snail Mail clubs see handwritten letters, curated postcards and themed mail … Read more
Archive
- Edition 243
In this week’s Our Take: Snail mail’s slow revival, football’s secret feeds, the return of the landline, and why streaming is chasing superfans. Snailed It- Snail Mail Renaissance Snail mail is making a slow but steady return, … Read more - Edition 242
In this week’s Our Take: IRL attention makes a comeback, everything becomes a rave, wanderlust gets a science lesson and grammar vigilantes take to the streets. Log Off, Turn Up, Tune In Sitting through a 10-minute lecture … Read more - Edition 241
In this week’s Our Take: The class ceiling in publishing, pint-powered ponytails, the Temu Range Rover, and the internet’s growing obsession with getting its hands dirty. What’s The Story? Publishing loves a gritty working-class story, so you’d … Read more
