INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 185
    In this week’s Our Take, BoshTokk serves up a motorway food service guide for footie fans, a word in your ear from a new AI assistant, a pub in the UK challenges wealth disparity and Puresport sends an influencer drop that makes us think about how we consume. Service station fan sensation Coral has scored a marketing hat-trick with their latest campaign, teaming up with larger-than-life football and food lover, Big John (BoshTokk) to create a … Read more

Archive

  • Edition 185
    In this week’s Our Take, BoshTokk serves up a motorway food service guide for footie fans, a word in your ear from a new AI assistant, a pub in the UK challenges wealth disparity and Puresport sends … Read more
  • Edition 184
    In this week’s Our Take – Queensland Health taps Gen Z nostalgia for a clever health campaign, AI scams mug us off yet again, Wonderful Halos defends mandarins with juicy humour, and NYFC scores a rebrand that’s … Read more
  • Edition 183
    In this week’s Our Take an iconic design firm sparks debate by using AI, gaming is the new healer in hospitals, a diamond battery is going to outlive us all, and a viral virtual reality video is even … Read more
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