INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 240
    In this week’s Our Take: Social media gets the cigarette warning treatment, Louis Theroux becomes an unlikely sneaker icon, “grandma hobbies” get algorithmically aesthetic, and the afterlife gets a Spotify playlist. MumsNet Drive Ban on Teen Social Use With Clever Imagery A UK campaign is treating social media like cigarettes, and suddenly the conversation about teen screen time feels a lot less abstract. Parent platform Mumsnet has launched a campaign calling for a ban on social … Read more

Archive

  • Edition 240
    In this week’s Our Take: Social media gets the cigarette warning treatment, Louis Theroux becomes an unlikely sneaker icon, “grandma hobbies” get algorithmically aesthetic, and the afterlife gets a Spotify playlist. MumsNet Drive Ban on Teen Social … Read more
  • Edition 239
    In this week’s Our Take: How to find someone that really has a hold on you, Gen Z gets Zen about cleaning, a brand fights back against right-wing dogwhistles, and a fake immigration tip line that exposes … Read more
  • Edition 238
    In this week’s Our Take: Brands turn street interviews into cultural launchpads, music moves from mass reach to inner circles, Europe hits Ctrl + Alt + De-Americanise on tech, and incel slang slips into the mainstream. The … Read more
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