INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 197
    In this week’s Our Take, a campaign flips the script on autism, an anti-poverty campaign cleans up, and Dove de-funks the funk, and audio accessibility brings the sound of a masterpiece. Autism with Attitude Autistica’s new campaign “See Us as Individuals, Not Stereotypes”  is a smart, funny and seriously refreshing take on what it really means to be autistic. Created by the folks at House 337 and directed by the Emmy-nominated Sindha Agha, the ad centres on … Read more

Archive

  • Edition 197
    In this week’s Our Take, a campaign flips the script on autism, an anti-poverty campaign cleans up, and Dove de-funks the funk, and audio accessibility brings the sound of a masterpiece. Autism with Attitude Autistica’s new campaign “See … Read more
  • Edition 196
    In this week’s Our Take, fashion brands set trends in AI, a shut down shop gets a radical reincarnation, Aussies get called out for fashion crimes and AI artwork gets Spirited Away.  Real efficiency, virtual diversity AI … Read more
  • Edition 195
    In this week’s our take, a wine brand that’s beautifully imperfect, an ordinary sales pitch that’s a bit special, Béis turns customers into swingers, and Ireland wants its Síle-na-Gigs back.  Non-Alcoholic Nostalgia The branding for Society De … Read more
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