INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 237
In this week’s Our Take: McNugget caviar goes luxury, AI bots build their own world, perfume clubs fight loneliness and fashion gets algorithmic. McCaviar Nugguts, we’re lovin’ it! Seeing McDonald’s and caviar side by side still reads like satire. And yet, here we are. For Valentine’s, the undisputed king of drive-thru dinners has decided romance looks like Chicken McNuggets topped with Baerii sturgeon caviar, a dollop of crème fraîche and, naturally, a mother-of-pearl spoon. It’s being … Read more
Archive
- Edition 237
In this week’s Our Take: McNugget caviar goes luxury, AI bots build their own world, perfume clubs fight loneliness and fashion gets algorithmic. McCaviar Nugguts, we’re lovin’ it! Seeing McDonald’s and caviar side by side still reads … Read more - Edition 236
In this week’s Our Take: paying to go offline, AI artists blur authenticity, existential humour goes mainstream, and culture turns into collectables. The Cost of Being Offline Over the past year, we’ve seen a consistent shift in … Read more - Edition 235
In this week’s Our Take: greenwashing and EV myths, earbuds as jewellery, credible brand ambassadorship, and the messy realities of family relationships. I Can See Right Through Your ‘Green’ Car We live in a culture obsessed with … Read more
