INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 190
    In this week’s Our Take, Chris O’ Dowd is helping our plants grow through music and dulcet tones, quantum computing is about to make a breakthrough that will allows us to say ‘beam me up Scotty’ a lot more frequently and more online users are opting for decentralised spaces to build communities. Check it all out below! Green Album for Plants & People Tending to your leafy companions, sipping on a Califia Farms cold brew, and … Read more

Archive

  • Edition 190
    In this week’s Our Take, Chris O’ Dowd is helping our plants grow through music and dulcet tones, quantum computing is about to make a breakthrough that will allows us to say ‘beam me up Scotty’ a … Read more
  • Edition 189
    In this week’s Our Take, a supermarket rolls out a new campaign, a finance app for grassroot communities, an AI art auction sparks resistance, and a visual language for the Art of War. Disco Balls and Bargains … Read more
  • Edition 188
    In this week’s Our Take, an exciting snorefest, an artist that burns his own work, an app that turns food porn into a usable menu, and Sweartaker’s own NIYL drops a Eurosong banger. The Loudest Sale of … Read more
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