INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

our take

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 194
    In this week’s Our Take, beauty brands serve up solid drama, a comedy club provokes a reaction, an inclusion campaign worth listening to, and a South Korean prison break is back out on good (or possibly bad) behaviour. Beauty Brands Serve Up Drama Over the past few weeks, beauty brands have been putting a fresh spin on their content by channeling the drama and excitement of popular TV shows through social content series.   Tower 28 … Read more

Archive

  • Edition 194
    In this week’s Our Take, beauty brands serve up solid drama, a comedy club provokes a reaction, an inclusion campaign worth listening to, and a South Korean prison break is back out on good (or possibly bad) … Read more
  • Edition 193
    In this week’s our take, Primark Pins for the Wins, SET Active turns a manufacturing mishap into marketing magic, a spicy Cheeto is the hottest thing at auction, and a Canadian brewer fires a shot in the … Read more
  • Edition 192
    In this week’s Our Take, White Ribbon takes on the Manosphere, GOATs chew through Miami bars, Mums’ careers get shredded, and Shadrinsky is making fashion fun. Manfluencers, Misinformation & Misogyny: White Ribbon Fights Back If you thought … Read more
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