INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 199
In this week’s Our Take, DJs are dropping beats with their balls (for a good cause), burger pop-ups are fighting inflation one beefed-up bite at a time, student athletes hit the social media arena, and a multipurpose app is putting GPS on beach umbrellas for ultimate ease. Check it out below! Balls in Concert Grabs Our Attention British cancer charity The Robin Cancer Trust has us grabbing balls (quite literally). Their latest campaign ‘Balls in Concert’ … Read more
Archive
- Edition 199
In this week’s Our Take, DJs are dropping beats with their balls (for a good cause), burger pop-ups are fighting inflation one beefed-up bite at a time, student athletes hit the social media arena, and a multipurpose … Read more - Edition 198
In this week’s Our Take, Gen Z flirts offline, burnout inspires brain-split fantasies, sperm goes sport mode, and dogs get called out for snack lies. HINGE HELP BUILD IRL CONNECTIONS Remember when Gen Z swore off dating … Read more - Edition 197
In this week’s Our Take, a campaign flips the script on autism, an anti-poverty campaign cleans up, and Dove de-funks the funk, and audio accessibility brings the sound of a masterpiece. Autism with Attitude Autistica’s new campaign “See … Read more
