INSIGHTS

Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.

How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.

Our Take Logo

Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.

If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.

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Latest Edition

  • Edition 234
    In this week’s Our Take: IKEA leans into fantasy, luxury goes DIY, history becomes gameplay, fans shape football culture. From Flat-Pack to Fantasy Roll initiative. The party enters a flat-pack dungeon and stumbles upon Drönjöns & Dragan, IKEA’s latest side quest. Anyone who’s ever played Dungeons & Dragons knows the hardest part isn’t slaying dragons – it’s coming up with cool names. The IKEA catalogue has a long-standing, unofficial spellbook for gamers stuck for character, place … Read more

Archive

  • Edition 234
    In this week’s Our Take: IKEA leans into fantasy, luxury goes DIY, history becomes gameplay, fans shape football culture. From Flat-Pack to Fantasy Roll initiative. The party enters a flat-pack dungeon and stumbles upon Drönjöns & Dragan, … Read more
  • Edition 233
    In this week’s Our Take, dressing up without a reason becomes the point, padel becomes the new luxury accessory, friends turn admin into a social ritual, and nicotine gets a ‘quality culture’ rebrand. No Occasion? No Problem. … Read more
  • Edition 232
    In this week’s Our Take, food becomes the newest storytelling tool, livestream auctions turn resale into a sprint, Switzerland sells serenity through sound, and Q-Tips goes big. Swiss SWOO While most tourism marketing is still shouting about … Read more
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