INSIGHTS
Every brief starts with the knowledge we have and the knowledge we work to uncover. Every concept is insight-driven to inspire and connect on an authentic level. We take what people care about, and make it work with relevance and meaning.
How do we do it? Well, we never stop listening to people. We learn from them, we record what we learn. We study, read, absorb and share. We form informed opinions and uncover trends within our process. It’s work but it doesn’t feel like it.
Every week we share OUR TAKE, a weekly look at the hottest goings-on, pulled together by our team, with a Sweartaker perspective. Within each edition, we unearth trends and narratives that help us develop culturally connected concepts that land with the right audience.
If you fancy getting Our Take direct to your inbox each week, sign-up below. It’s need-to-know stuff, not to mention, virtual watercooler gold.
Latest Edition
- Edition 222
In this week’s Our Take: Students perfect “thrifty hedonism,” Monzo goes IRL with feel-good finance, ASOS makes shopping bingeable, and Gen Z turns accounting into the new quiet flex. Gen Z Still Spending, But Smarter Even as the cost-of-living crisis continues to squeeze, students aren’t closing their wallets – they’re just shopping with strategy. According to PION!’s latest Students and the Rising Cost-of-Living report, Gen Z is perfecting the art of “thrifty hedonism”, balancing value with vibe. … Read more
Archive
- Edition 222
In this week’s Our Take: Students perfect “thrifty hedonism,” Monzo goes IRL with feel-good finance, ASOS makes shopping bingeable, and Gen Z turns accounting into the new quiet flex. Gen Z Still Spending, But Smarter Even as the … Read more - Edition 221
In this week’s Our Take: AI is a lifestyle brand now, big brands get together about getting together, Nike serve up some big balls, and there might be a new social media king in town. ChatGPT IS … Read more - Edition 220
In this week’s Our Take: some dodgy characters sell travel insurance, a Lagos photographer captures the world’s attention, the Japanese seamstresses setting global styles, and an Italian granddad’s legacy, designed. Hard-working insurance message South Africa’s Nedbank has … Read more
