In this week’s Our Take, Chilis go hard on Margarita Day, Burberry creates a Knight to remember, a joyous art installation has us all a-flutter, and age gap romances are not just back – they’re de-gendered.
When life gives you limes
Margaritas aren’t just a drink—they’re a lifestyle. This year, Chili’s took that to heart, marking National Margarita Day with something truly over the top: a 15-minute Lifetime movie. Yes, really. I’ll Be Home for National Margarita Day is a small-town romance wrapped in nostalgia, served with a salted rim.
For the uninitiated, National Margarita Day isn’t just another excuse to order a round. It’s an actual holiday, coined in 2008 by Todd McCalla, and a high holy day for tequila lovers everywhere. Chili’s, long a margarita authority, decided to go all in, creating an ad-turned-mini-movie that leans into the theatrics of Lifetime storytelling—unexpected reunions, heartfelt declarations, and, of course, margaritas.
Is it a little extra? Absolutely. But that’s what makes it brilliant. Chili’s knows its audience, and this playful, self-aware campaign turns the love of margaritas into something bigger: a moment. It’s a celebration of fun, of flavour, and of the people who take their cocktails seriously (but not themselves).
And honestly, who wouldn’t want to raise a glass to that?
Watch the trailer and get inspired—because National Margarita Day might be over, but the margarita state of mind is forever.
Watch the trailer for National Margarita Day here
A Night in Shining Glamour
Fashion is most powerful when it becomes myth – and great brands don’t just sell, they entertain. Burberry’s Winter 2025 show was a masterclass in both, blending history, theatre, and spectacle in a way only a true heritage brand can. At the heart of it all? A knight in shining armor straight from the brand’s own logo, making a grand entrance.
Draped in a Burberry check scarf, the knight wasn’t just a runway stunt; it was a fully realized character in the world of Burberry, arriving on the red carpet like an A-lister, getting papped by press, stopping for selfies with Anna Wintour, and taking a prime front-row seat beside Nicholas Hoult. It was a moment that blurred the line between fashion and entertainment.
Burberry’s evolution over the decades – from its origins in functional outerwear to streetwear cool under Riccardo Tisci and now a high-fashion powerhouse under Daniel Lee – has been a lesson in reinvention. This wasn’t just a throwback to heritage; it was Burberry making a confident claim to its own mythology, positioning itself as a brand that is both timeless and forward-thinking. The knight wasn’t just an emblem; it was a symbol of craftsmanship, resilience, and a legacy that continues to evolve.
Where some forecasted a return to bold, expressive dressing post-cost-of-living caution, Burberry’s latest collection reaffirmed the enduring appeal of “stealth wealth” (we see you Quiet Luxury!). Luxurious fabrics, muted tones, and refined craftsmanship took center stage – proof that true sophistication isn’t about loud logos or fleeting trends, but about quiet confidence. We believe the strongest brands don’t just follow trends – they evolve over time while staying true to their DNA – they captivate, entertain, and build a world their audience wants to step into.
In an era of fashion spectacle, Burberry proved that when story and strategy align, the result is truly knighted – elevated, untouchable, and built to endure.
All a-flutter over Art
A beautiful interactive exhibit at the Naturalis Biodiversity Centre in the Netherlands has us all a-flutter.
‘Origins of Imagination’ by British artist Dominic Harris, displays hundreds of virtual butterflies, brought to life on an enormous interactive screen.
And anyone can contribute. Just colour in one of the artist’s templates, scan it, and see it flap its way into the exhibit. Can’t draw? Don’t sweat it. An AI engine, trained on the museum’s own collection of winged insects, will convert your scribble into a realistic, but still completely recognisable, butterfly.
The piece was inspired by Charles Darwin’s notebooks, but not by Darwin’s painstakingly technical drawings, beautiful though they are. Instead, Harris was impressed by the pictures scribbled in the margins by Darwin’s children.
It’s joyous, beautiful, and thought-provoking. And it’s going on our long list of great art to see in the Netherlands.
Age Is Just a Number—And More People Are Swiping That Way
Age-gap romances are having a serious moment. From The Idea of You to Bridget Jones: Mad About the Boy, film, TV, and books are embracing the thrill (and occasional chaos) of intergenerational love stories. But it’s not just happening on screen—new research from LELO shows that 82.5% of people have widened their age range on dating apps in the past year.
Turns out, more of us are ditching the old-school dating “rules.” Fourteen percent of women aged 45 to 55+ say they’re open to younger partners, while 16% of men aged 18 to 24 are warming up to older women. Whether it’s confidence, life experience, or just the fact that Gen Z and Gen X both love an oversized blazer, the attraction is real.
For a while, age-gap relationships got side-eyed in the post-MeToo era, with concerns about power imbalances. But today’s films and books are showing that these relationships can be thoughtful, mutual, and—let’s be honest—pretty exciting. As Dazed put it, we’ve been told to be hyper-vigilant about dating, but sometimes “love doesn’t make sense, or breaks convention, and that’s OK.”
So, if you’ve been eyeing a more seasoned silver fox or a bright-eyed creative type, take this as your sign.