In this week’s our take, Primark Pins for the Wins, SET Active turns a manufacturing mishap into marketing magic, a spicy Cheeto is the hottest thing at auction, and a Canadian brewer fires a shot in the new cold war.
Pin it, shop it, Primark-style
Primark is stepping up its homeware game with a Pinterest-powered collection, proving that your late-night scrolling habit is influencing retail trends. Teaming up with Pinterest, the high street giant is bringing viral interior inspo straight to its shelves.
Say hello to Cosy Cottage, Minamaluxeand Dainty Décor, Primark’s new collections which were inspired by Pinterest searches like ‘cosy cottage bedroom’ (+170%) and ‘whimsical bedroom’ (+130%). It’s all about floral crockery, pastel bedding, and minimalist home accessories. But here’s the real game-changer: for the first time, you can shop the range directly via Pinterest using click & collect. Yep, Primark is dipping its toes further into the digital shopping space.
The launch of these collections includes a marketing blitz featuring Pinterest Collages, a tool that lets users create mood boards with Primark products. Expect to see Pinterest-powered visuals lighting up 70+ Primark store windows, making your in-store browsing feel like a real-life Pinterest board.
Moreover, if you fancy levelling up your interior styling skills, Primark is hosting Pinterest Collage masterclasses in its flagship stores in London, Belfast, Liverpool and Glasgow throughout March.
If you’ve ever wished your home looked as aesthetic as your Pinterest boards, this is your moment.
SET Active Owns the Oops
SET Active is embracing the “oops” moment with their latest launch: the Bloopers drop.
Having messed up the sizes on their Sportsbody collection, they decided that rather than throw it all out, they could have some fun with it instead.
So they released their Bloopers collection, and let their customers know that it’s the same beloved Sportbody fabric, now with a little extra personality (and maybe a slightly smaller fit). No excuses, just a playful nod to life’s little mistakes.
The brand is even using the sizing slip-up to do an education job on sizing to make sure the ordering experience is easy and everything fits. Who knew an “oops” could feel so right?
Perfection is overrated, and SET Active is showing us that sometimes the best things happen when you just go with it.
Cheetozard, fire attack those wallets!
A single, 7cm Flamin’ Hot Cheeto shaped like the legendary Pokémon Charizard has been christened “Cheetozard” and sold at auction for a crispy and fiery $87,840.
The anonymous buyer had to beat 60 other bidders to get their nerdy hands on one of the most expensive snacks ever sold. Not the most expensive – that remains the Harambe-shaped Cheeto that sold for $99,900 in 2017.
But why does this keep happening? Is it just a stunt, or are we witnessing a larger, crisp-based trend? As Forbes Magazine wisely put it:
‘Food isn’t just food anymore—it’s entertainment, branding, and cultural currency.’
Mix in a generous amount of internet hype, a flavour of weird collector culture, and a dusting of why the f**k not, and you’ve got yourself a viral snack.
Canada goes cold on US prez
Moosehead – a Canadian beer brand – is helping Canadians through the most chaotic and unstable political era since Marie Antionette suggested that cake could make France great again. They’re offering a Presidential Pack that contains 1 can for each day of the regime. That’s 1,461 cans.
It’s a stroke of marketing genius. Although one can a day is not going to be enough.
The presidential pack is sold out.