In this week’s Our Take, Vaseline starts with darker skin, saunas get even sweatier, the four stages of dating that apps can’t change, and exclusivity is back on the media menu. Skin in the game For far too long, people with Black and Brown skin have had to tack “on Black skin” onto every medical … Read more
This week in Our Take: Soap operas shrink for the scroll, Decathlon celebrates the humble beginnings of sport, Faith gets a Gen Z remix, and Hinge rewrites modern romance. Soaps Shrink for the Scroll Age Once the star of the living room, trashy soaps are now stealing screen time on apps built for the scroll. … Read more
This week in Our Take: sun-smart safety gets stylish with UV-reactive vests, Mumbai train tickets turn into lottery wins, Gen Z slows down the hustle, and Del Real Foods launches a hotline serving tamales and timeless advice. All Aboard Jackpot Express Most people start their commute hoping to enjoy a playlist in peace and a … Read more
In this week’s Our Take, DJs are dropping beats with their balls (for a good cause), burger pop-ups are fighting inflation one beefed-up bite at a time, student athletes hit the social media arena, and a multipurpose app is putting GPS on beach umbrellas for ultimate ease. Check it out below! Balls in Concert Grabs … Read more
In this week’s Our Take, Gen Z flirts offline, burnout inspires brain-split fantasies, sperm goes sport mode, and dogs get called out for snack lies. HINGE HELP BUILD IRL CONNECTIONS Remember when Gen Z swore off dating apps in 2024 and boldly declared they’d find love “in the wild” (thank you, Dazed, for the perfect … Read more
In this week’s Our Take, a campaign flips the script on autism, an anti-poverty campaign cleans up, and Dove de-funks the funk, and audio accessibility brings the sound of a masterpiece. Autism with Attitude Autistica’s new campaign “See Us as Individuals, Not Stereotypes” is a smart, funny and seriously refreshing take on what it really means … Read more
In this week’s Our Take, fashion brands set trends in AI, a shut down shop gets a radical reincarnation, Aussies get called out for fashion crimes and AI artwork gets Spirited Away. Real efficiency, virtual diversity AI is taking the fashion and beauty industry by storm, and the way it’s being used is evolving rapidly. … Read more
In this week’s our take, a wine brand that’s beautifully imperfect, an ordinary sales pitch that’s a bit special, Béis turns customers into swingers, and Ireland wants its Síle-na-Gigs back. Non-Alcoholic Nostalgia The branding for Society De La Rassi’s debut non-alcoholic sparkling wine is a masterclass in beautifully layered design. Designed by Blurr Bureau, the … Read more
In this week’s Our Take, beauty brands serve up solid drama, a comedy club provokes a reaction, an inclusion campaign worth listening to, and a South Korean prison break is back out on good (or possibly bad) behaviour. Beauty Brands Serve Up Drama Over the past few weeks, beauty brands have been putting a fresh … Read more
In this week’s our take, Primark Pins for the Wins, SET Active turns a manufacturing mishap into marketing magic, a spicy Cheeto is the hottest thing at auction, and a Canadian brewer fires a shot in the new cold war. Pin it, shop it, Primark-style Primark is stepping up its homeware game with a Pinterest-powered … Read more