In this week’s Our Take: IKEA leans into fantasy, luxury goes DIY, history becomes gameplay, fans shape football culture. From Flat-Pack to Fantasy Roll initiative. The party enters a flat-pack dungeon and stumbles upon Drönjöns & Dragan, IKEA’s latest side quest. Anyone who’s ever played Dungeons & Dragons knows the hardest part isn’t slaying dragons … Read more
In this week’s Our Take, dressing up without a reason becomes the point, padel becomes the new luxury accessory, friends turn admin into a social ritual, and nicotine gets a ‘quality culture’ rebrand. No Occasion? No Problem. We love a good party theme at Sweartaker and Nowhere To Wear It are doing the rounds on … Read more
In this week’s Our Take, food becomes the newest storytelling tool, livestream auctions turn resale into a sprint, Switzerland sells serenity through sound, and Q-Tips goes big. Swiss SWOO While most tourism marketing is still shouting about views, value and “must-see” lists, Switzerland Tourism has quietly slipped into your headphones and stayed there. No slogan. … Read more
In this week’s Our Take, a big colour announcement is a washout, Travelodge ‘wrapped’ is not what you might think, how to drive engagement for a new movie, and holidays feel like holidays again. PAN TONE DEAF Pantone’s 2026 Colour of the Year was supposed to be a palette-setting moment. Instead, Cloud Dancer – a … Read more
In this week’s Our Take, cancer burns get turned around, a bag that packs some history, in-sauna content gets a warm reception, and Bodyform have a bloody point to make. From Mark to Masterpiece Fuck Cancer has entered its reclaim era. The brand collaborated with Mischief @ No Fixed Address to help cancer survivors turn … Read more
In this week’s Our Take, blinged-up baby reveals take over the feed, Denmark’s burnable-licence stunt calls out drug-driving, an archbishop turns a cathedral into a rave, and brain science shifts our life stages. The Blingiest Baby Reveal Clearblue has entered its sparkle era. The brand just released a rhinestone-encrusted version of its iconic pregnancy stick … Read more
In this week’s Our Take, Dutch cinemas reinvent attention, throat care struts onto the runway, Grindr spins activism into wool, and UNESCO redefines heritage through absence. ADHD FRIENDLY CINEMA Once upon a time, going to the cinema meant one thing: sit still, stay quiet, stare forward. A one-size-fits-all ritual in a dark room built for … Read more
In this week’s Our Take, a no‑follower flex reshapes online status, DoorDash builds a new kind of mascot, toddler skincare sparks debate, and Europe’s dating economy gets a reality check. The No-Follower Flex Once upon a time, social media status was simple: more followers, more clout. But somewhere between the bots, the algorithmic chaos, and … Read more
In this week’s Our Take: Casual dining prices out the crowd, Berlin brews a backlash over coffee culture, friendships turn into calendar invites and fandom gets fake but funny. NO APPETITE FOR THE MIDDLE Once upon a midweek, Wagamama, Milano and Nando’s were the definition of accessible dining, quick, social, reliable, and easy on the … Read more
In this week’s Our Take: Jeep get frisky in new ads, Grok takes on Wiki, brands crash a wedding, and when fitness turns toxic. Introducing The Jeep ‘Shagoneer’ Jeep has officially thrown out the traditional SUV marketing playbook, and we’re here for it! In its latest social-first campaign, the brand embraces humour, confidence, and a … Read more