In this weeks OurTake: A millennial saint dubbed “God’s influencer” shows how institutions reframe icons for Gen Z. Social pivots from mass feeds to intimate groups. Mercado Libre turns e-commerce into cultural theatre across Latin America. And autumn’s chic new ritual, the lock-in, makes wellness the ultimate status symbol. Slide Into My DMs Social is … Read more
In this week’s Our Take: A swap shop with high street style, a music festival with an organic message, an AI crime spree and is Gen Z falling into a Treat Trap? CLEar-out pop-uP GLOW-UP Every May, when NYU students pack up their dorms, the sidewalks of Greenwich Village overflow with discarded goods: last year’s … Read more
In this week’s Our Take: Gap shakes up jeans ads, influencers that work, work better, AI Barbie sparks panic, and Ireland’s digital Pet Cemetery. GAP GETS GNARLY Gap just dropped their new denim ad with perfect timing, and this one actually works. While Sydney Sweeney’s American Apparel ad remains Exhibit A in “how to start … Read more
In this week’s Our Take: Medibank revives Sharon Strzelecki for a family card game about mental health, Burberry taps TikTok’s “Bus Aunty” for London chaos chic, Bilt tries its hand at a TikTok sitcom to prove branded content never really went away, and Mattel bets that Gen Z would rather play UNO in a Vegas … Read more
In this week’s Our Take: Swiftie fans are losing it over a strategic podcast appearance. Social Supper Clubs continue to pop-up as the new space to connect with people, Argos has gone Art House in a new social-series and Wedding Crashing is the new invite you don’t want to miss. Supper Club Socials Phones down, … Read more
In this week’s Our Take: Fleeing to a monastery is sounding that much more enticing. Volleyball and SKIMs are serving up some solid brand storytelling. A nameless beauty brand is leveraging mystery for the viral treatment and smart design is putting a bank on the map. Mystery, marketing and moisturiser? Say less. The Beauty Brand … Read more
In this week’s Our Take: Astronomer makes a play, Mastercard has designs on design, MoMA gets down with the kids, and your jeans are racist now, Father. Astronomer’s Consciously Corporate Coupling Chris Martin is having a funny couple of weeks. First, he helped unconsciously decouple a CEO from his job, his wife and, presumably, his … Read more
In this week’s Our Take: bookworms get packing, a glowing label saves lives, Tecate marks its territory, and women’s football rewrites the playbook – kits, codes, and all. HOLIDAYS WITH A (PLOT) TWIST Books have always been somewhere to escape to, and ‘airport novels’ are still seen on beaches across Europe. But for a new … Read more
In this week’s Our Take: Alexa’s getting cheeky on the streets of London, iced tea is the unlikely hero of the digital detox, AI proves it’s not quite ready for retail, and communal watch parties are bringing people together one meme at a time. Snack to Reality: AI’s Vending Machine Dreams Crumble Anthropic’s AI (the … Read more
In this week’s Our Take: Bicep soundtracks a melting Arctic, Bottega whispers luxury, Wimbledon wins Gen Z, and AI therapy gets a reality check. Amplifying Arctic Voices The electronic duo legends that are Bicep have teamed up with Arctic Indigenous artists, and Earth Sonic Project to create Takkuuk, a powerful audiovisual project born from a … Read more