In this week’s Our Take: fake sites aren’t even pretending anymore, activists poison AI, the armpits with the most views in the world, and Reddit loves you. FAKE MY LIFE South Korea has a new digital phenomenon. “Dopamine sites” simulate real-life experiences without any of the reality attached. The first is FoodNeverComes. You browse until … Read more
In this week’s Our Take: Pride takes a fall, bots take over the net, AI cuts through (buildings), and AI gets barred from a Dublin pub. PRIDE UNDENTED Corporate Pride support is collapsing in 2026. Sponsorships are down across New York, Orlando, Pittsburgh and beyond. Phoenix Pride has filed for bankruptcy. You know why. The … Read more
In this week’s Our Take: a World Cup cover-up, influencers ejected from Indonesian island, football fans lose visas, win TVs, and a burger brand gets smashed. IT’S THE COVER-UP THAT GETS YOU (ATTENTION) The denim brand Levi’s is pretending not to be Levi’s. And it’s working brilliantly. Due to the strict FIFA sponsorship restrictions, the … Read more
In this week’s Our Take: a VHS-only film release rewinds the clock, Phoebe Bridgers puts phones in pouches, tiny electric cars become Twitch stars, and Cash App commercialises a viral wand joke. REWIND AGAINST THE MACHINE If the world is ending soon, at least Robert dos Santos is making us rewind before it does. The … Read more
In this week’s Our Take: An extraordinary bus gets stopped, an app gives fast messaging the bird, pinterest predicts sportswear, and how religion could divide us. Again. Bureaucracy Beats Brand’s Bus Skincare brand The Ordinary, known for its transparency and commitment to affordability, launched a free branded bus in Brooklyn after identifying the lack of … Read more
In this week’s Our Take: Spotify’s ballsy branding sparks reaction, Columbia brings back the secret rave, legends of metal launch a bloody campaign, and modern movies’ bland colours fall flat. SPOTIFY’S ICON-IC DISRUPTION When Spotify temporarily swapped its iconic green app logo for a shiny disco-ball version last week, the internet reacted exactly how you’d … Read more
In this week’s Our Take: celebrities turn taste into status, AI chatbots unionise against bad bosses, Gen Z rejects AI-generated music, and heartbreak becomes the internet’s newest songwriting genre. WHY TASTE SIGNALLING IS EVERYWHERE RIGHT NOW Somewhere along the line, having a favourite Wong Kar-wai film became hotter than having a six-pack. Celebrities are taste … Read more
In this week’s Our Take: AI turns relationship drama into gospel bangers, Rare Beauty proves offline experiences still drive conversation, The Ordinary mocks modern markups with a $175 banana, and L’Oréal brings skincare to the football stands. TURNING TOXIC TEXTS INTO TUNES AI is often framed as cold, calculated and creatively hollow. However, Gen Z … Read more
In this week’s Our Take: cute humanoid robots soften the future, Disney reminds us what human creativity looks like, a viral toilet becomes the internet’s hottest billboard, and illegal raves prove people still crave spontaneity. Cute Hoovers While we’re still adapting to robot vacuums and self-driving cars, the tech world has moved on, to the … Read more
In this week’s Our Take: Vaseline makes a bloody point, art as collective experience, cinema comes back like a sequel, and is society settling for honesty? Vaseline Fronts Up For Runners Months of training, long runs, early alarms and a discipline that would impress your future self. But somewhere in all that prepping for the … Read more