In this week’s Our Take, a no‑follower flex reshapes online status, DoorDash builds a new kind of mascot, toddler skincare sparks debate, and Europe’s dating economy gets a reality check. The No-Follower Flex Once upon a time, social media status was simple: more followers, more clout. But somewhere between the bots, the algorithmic chaos, and … Read more
In this week’s Our Take: Casual dining prices out the crowd, Berlin brews a backlash over coffee culture, friendships turn into calendar invites and fandom gets fake but funny. NO APPETITE FOR THE MIDDLE Once upon a midweek, Wagamama, Milano and Nando’s were the definition of accessible dining, quick, social, reliable, and easy on the … Read more
In this week’s Our Take: Jeep get frisky in new ads, Grok takes on Wiki, brands crash a wedding, and when fitness turns toxic. Introducing The Jeep ‘Shagoneer’ Jeep has officially thrown out the traditional SUV marketing playbook, and we’re here for it! In its latest social-first campaign, the brand embraces humour, confidence, and a … Read more
In this weeks Our-Take: Columbia stitches legacy into outerwear, Moncler gets cosy with the classics, Hyundai serves up solitude and The Ordinary schools the beauty world in real science. A TESTAMENT TO DURABILITY Most brands talk about durability. Columbia just made it legally binding. Their new campaign, “Engineered for Whatever,” turns the simple act of … Read more
In this week’s Our Take: brands want to party with you, the sales people that never stop, big flags make waves and Gen-Z is getting the **** outta here. Brands Crash Gen ZALPHA’s Night In Forget focus groups if you really want to understand Gen Zalpha, throw them a house party. That’s exactly what Student … Read more
In this week’s Our Take: Students perfect “thrifty hedonism,” Monzo goes IRL with feel-good finance, ASOS makes shopping bingeable, and Gen Z turns accounting into the new quiet flex. Gen Z Still Spending, But Smarter Even as the cost-of-living crisis continues to squeeze, students aren’t closing their wallets – they’re just shopping with strategy. According to … Read more
In this week’s Our Take: AI is a lifestyle brand now, big brands get together about getting together, Nike serve up some big balls, and there might be a new social media king in town. ChatGPT IS HERE FOR YOU OpenAI is making a bold move with its largest-ever brand campaign for ChatGPT, and it’s … Read more
In this week’s Our Take: some dodgy characters sell travel insurance, a Lagos photographer captures the world’s attention, the Japanese seamstresses setting global styles, and an Italian granddad’s legacy, designed. Hard-working insurance message South Africa’s Nedbank has a bold new campaign that might convince even the most frugal travellers to buy travel insurance. The campaign, … Read more
In this week’s Our Take: kids pick up on landlines, adults pick up on kids’ toys, there’s a new buzz about solar panels and a retro vibe for a designer’s deli. KIDS PICK UP ON LANDLINEs Every brand starts with a question. For Tin Can for Kids, it was deceptively simple: what if there was … Read more
In this weeks OurTake: A millennial saint dubbed “God’s influencer” shows how institutions reframe icons for Gen Z. Social pivots from mass feeds to intimate groups. Mercado Libre turns e-commerce into cultural theatre across Latin America. And autumn’s chic new ritual, the lock-in, makes wellness the ultimate status symbol. Slide Into My DMs Social is … Read more