In this weeks Our-Take: Columbia stitches legacy into outerwear, Moncler gets cosy with the classics, Hyundai serves up solitude and The Ordinary schools the beauty world in real science. A TESTAMENT TO DURABILITY Most brands talk about durability. Columbia just made it legally binding. Their new campaign, “Engineered for Whatever,” turns the simple act of … Read more
In this week’s Our Take: brands want to party with you, the sales people that never stop, big flags make waves and Gen-Z is getting the **** outta here. Brands Crash Gen ZALPHA’s Night In Forget focus groups if you really want to understand Gen Zalpha, throw them a house party. That’s exactly what Student … Read more
In this week’s Our Take: Students perfect “thrifty hedonism,” Monzo goes IRL with feel-good finance, ASOS makes shopping bingeable, and Gen Z turns accounting into the new quiet flex. Gen Z Still Spending, But Smarter Even as the cost-of-living crisis continues to squeeze, students aren’t closing their wallets – they’re just shopping with strategy. According to … Read more
In this week’s Our Take: AI is a lifestyle brand now, big brands get together about getting together, Nike serve up some big balls, and there might be a new social media king in town. ChatGPT IS HERE FOR YOU OpenAI is making a bold move with its largest-ever brand campaign for ChatGPT, and it’s … Read more
In this week’s Our Take: some dodgy characters sell travel insurance, a Lagos photographer captures the world’s attention, the Japanese seamstresses setting global styles, and an Italian granddad’s legacy, designed. Hard-working insurance message South Africa’s Nedbank has a bold new campaign that might convince even the most frugal travellers to buy travel insurance. The campaign, … Read more
In this week’s Our Take: kids pick up on landlines, adults pick up on kids’ toys, there’s a new buzz about solar panels and a retro vibe for a designer’s deli. KIDS PICK UP ON LANDLINEs Every brand starts with a question. For Tin Can for Kids, it was deceptively simple: what if there was … Read more
In this weeks OurTake: A millennial saint dubbed “God’s influencer” shows how institutions reframe icons for Gen Z. Social pivots from mass feeds to intimate groups. Mercado Libre turns e-commerce into cultural theatre across Latin America. And autumn’s chic new ritual, the lock-in, makes wellness the ultimate status symbol. Slide Into My DMs Social is … Read more
In this week’s Our Take: A swap shop with high street style, a music festival with an organic message, an AI crime spree and is Gen Z falling into a Treat Trap? CLEar-out pop-uP GLOW-UP Every May, when NYU students pack up their dorms, the sidewalks of Greenwich Village overflow with discarded goods: last year’s … Read more
In this week’s Our Take: Gap shakes up jeans ads, influencers that work, work better, AI Barbie sparks panic, and Ireland’s digital Pet Cemetery. GAP GETS GNARLY Gap just dropped their new denim ad with perfect timing, and this one actually works. While Sydney Sweeney’s American Apparel ad remains Exhibit A in “how to start … Read more
In this week’s Our Take: Medibank revives Sharon Strzelecki for a family card game about mental health, Burberry taps TikTok’s “Bus Aunty” for London chaos chic, Bilt tries its hand at a TikTok sitcom to prove branded content never really went away, and Mattel bets that Gen Z would rather play UNO in a Vegas … Read more