In this week’s Our Take, blinged-up baby reveals take over the feed, Denmark’s burnable-licence stunt calls out drug-driving, an archbishop turns a cathedral into a rave, and brain science shifts our life stages. The Blingiest Baby Reveal Clearblue has entered its sparkle era. The brand just released a rhinestone-encrusted version of its iconic pregnancy stick … Read more
In this week’s Our Take, Dutch cinemas reinvent attention, throat care struts onto the runway, Grindr spins activism into wool, and UNESCO redefines heritage through absence. ADHD FRIENDLY CINEMA Once upon a time, going to the cinema meant one thing: sit still, stay quiet, stare forward. A one-size-fits-all ritual in a dark room built for … Read more
In this week’s Our Take, a no‑follower flex reshapes online status, DoorDash builds a new kind of mascot, toddler skincare sparks debate, and Europe’s dating economy gets a reality check. The No-Follower Flex Once upon a time, social media status was simple: more followers, more clout. But somewhere between the bots, the algorithmic chaos, and … Read more
In this week’s Our Take: Casual dining prices out the crowd, Berlin brews a backlash over coffee culture, friendships turn into calendar invites and fandom gets fake but funny. NO APPETITE FOR THE MIDDLE Once upon a midweek, Wagamama, Milano and Nando’s were the definition of accessible dining, quick, social, reliable, and easy on the … Read more
In this week’s Our Take: Jeep get frisky in new ads, Grok takes on Wiki, brands crash a wedding, and when fitness turns toxic. Introducing The Jeep ‘Shagoneer’ Jeep has officially thrown out the traditional SUV marketing playbook, and we’re here for it! In its latest social-first campaign, the brand embraces humour, confidence, and a … Read more
In this weeks Our-Take: Columbia stitches legacy into outerwear, Moncler gets cosy with the classics, Hyundai serves up solitude and The Ordinary schools the beauty world in real science. A TESTAMENT TO DURABILITY Most brands talk about durability. Columbia just made it legally binding. Their new campaign, “Engineered for Whatever,” turns the simple act of … Read more
In this week’s Our Take: brands want to party with you, the sales people that never stop, big flags make waves and Gen-Z is getting the **** outta here. Brands Crash Gen ZALPHA’s Night In Forget focus groups if you really want to understand Gen Zalpha, throw them a house party. That’s exactly what Student … Read more
In this week’s Our Take: Students perfect “thrifty hedonism,” Monzo goes IRL with feel-good finance, ASOS makes shopping bingeable, and Gen Z turns accounting into the new quiet flex. Gen Z Still Spending, But Smarter Even as the cost-of-living crisis continues to squeeze, students aren’t closing their wallets – they’re just shopping with strategy. According to … Read more
In this week’s Our Take: AI is a lifestyle brand now, big brands get together about getting together, Nike serve up some big balls, and there might be a new social media king in town. ChatGPT IS HERE FOR YOU OpenAI is making a bold move with its largest-ever brand campaign for ChatGPT, and it’s … Read more
In this week’s Our Take: some dodgy characters sell travel insurance, a Lagos photographer captures the world’s attention, the Japanese seamstresses setting global styles, and an Italian granddad’s legacy, designed. Hard-working insurance message South Africa’s Nedbank has a bold new campaign that might convince even the most frugal travellers to buy travel insurance. The campaign, … Read more