This week, we enter our global boiling era… and it is not a hot trend we are on board with. Football has a new POV for fans to enjoy and the French are starting a revolution against fashion waste. And a new healthcare campaign is monitoring mothers and raising awareness on inequality in the healthcare … Read more
This week, we look at a campaign in the UK that is calling out misogyny amongst mates. Paying by palm is the new thing in America and McDonald’s is savouring the moment on screen with a new order function that will have you craving some munch! And, in a world where over-sharing has some dangerous … Read more
In this week’s Our Take, Nestlé offers a welcome relief to arthritis sufferers who are upholding a rich culinary tradition. In Killarney, communities are committing to a coffee cup cleanse in the name of waste reduction. On the topic of climate, what is the weight of an email in the battle for a greener future? … Read more
In this week’s Our Take — GenZ are crushing the fashion industry cis-tem. Coldplay move from Yellow to Green. The Lazy Girl Era is here. And finally – finally! – flying cars have landed. Maybe. Sort of. Don’t hold your breath. Breaking the Binary Fashion Boundary A study by High Snobiety has revealed that Gen … Read more
In this week’s Our Take we go mad for Mattel marketing tactics; we check out a new competitor to Twitter that is turning our heads; Stella Artois is going back in time to find the OG influencer; and a Japanese nursing company has built a stronger new image for itself. Come on Barbie, Let’s Go … Read more
In this week’s Our Take, we check out a film that gives its target audience a choice. And a dilemma. A new typeface is making waves in accessibility and Greenhushing shows that silence isn’t so golden. Finally – lab-grown chicken is about to appear in US stores. Will it get here soon? Read it all below. … Read more
(Dramatic Voiceover:)In this week’s Our Take, we look at delinquent killer whales. Are they just misunderstood? In a world of AI-generated art, is reality still stranger than fiction? We investigate. And AR meets jewellery! It’s a shame you’ll never get to wear it. Read on… Orcas Just Wanna Have Fun Not everyone’s having a whale … Read more
From isolation to aspiration. In this week’s Our Take, we do a deep dive into Gen Z as new research reveals them to be power-hungry party people, which seems at odds with the latest Gen Z trend of bed-rotting. And Ireland is named EU’s loneliest country, especially among 18-34 year olds. That’s Gen Z again. … Read more
In this week’s Our Take it’s raining fish in Honduras and a campaign is turning this divine sign into a community development initiative. On World Environment Day, one dirty brand is asking us to break up with our shower heads. In the world of AI, do we have a new digital Michelangelo? And we check … Read more
In this week’s Our Take, we check out some new initiatives that are creating opportunities for marginalised communities through art and entrepreneurship! We all have a love hate relationship with Microsoft Excel but one business has went above and beyond to put a bit of expression in excel. And what’s the latest news in greenwashing? … Read more