In this week’s Our Take we check out some road awareness campaigns focusing on texting while driving and helmet safety awareness. Zelda is the latest character in the gaming industry to put a kink in players’ armour. In fashion news, AR mirrors are the new rage and what does a world where Crocs and Minecraft … Read more
This week, tattoos and a baroque master join forces for a collab of the ages, we check out a Japanese pop-up to remember – or not. The All in Census has revealed some interesting stats on the marketing industry’s attitude towards older generations in the business; and Mickey Mouse has moved on from Disneyland into… … Read more
This week, Glamour Magazine does not put baby, or paid leave bills, in the corner. Clarks goes to infinity and Wallabeeyond in a new campaign in the metaverse. A click it like you mean it website shows us how write a better CTA, and we check out the brand that sponsors female athletes playing while … Read more
In this week’s Our Take, Pornhub boycotts Utah, a win for a losing trans team, ASICS schools AI on body image, and the godfather of AI fears for a future run by badly-thought-through thinking machines. No porn for U(tah) In the toxic US political scene, the latest shots fired in the cause of “Freedom”* were … Read more
Is TikTok the new platform for house hunting? We check out the new roommate-finding trend hitting the platform! In the world of art, we take a look at some ways AI is changing the landscape with a new immersive exhibition from Damien Hirst and a cheeky AI photography winning a prestigious award. In an age … Read more
In this our 100th edition of Our Take, we take a look at a new social experiment that is bringing dating back into real life; a witless whistleblower leaks government documents on a Minecraft server; Kit Kat take a break from making ads, sort of, and the Premier Leagues makes a lukewarm move towards restricting … Read more
In this week’s Our Take, we look at how Vogue celebrates aging gracefully. Heinz designs a new label to identify its ketchup against competitors’ and we shine a spotlight on a purpose-driven kickstarter campaign for children, by children. And in the world of typography, is Sans Serif dead and what is next? Check it all … Read more
Should timeless designs be tainted with new glow-ups? New York thinks so following the unveiling of the City’s new brand ID. The Swiss are at it again with some brilliantly bold and functional ideas for energy conservation that will leave Thomas the Tank Engine absolutely chuffed. Fashion brand Levi’s looks to diversify with AI and … Read more
This week, we take a look at Gen Z’s opinion on fashion dupes in the midst of the cost-of-living crisis. Heinz targets gamers (literally?) with an awareness campaign around soil degradation. Is TikTok becoming the next search engine? Google thinks so. And finally, we see some real progress, thanks to medical advancements, showing up in … Read more
If no one trusts influencers, then who are they influencing? How is a 21-year-old animated kids’ movie inspiring the latest club trend? What are fashionistas doing to keep up with the times (of day). And what’s the least amount of effort you could put into a campaign, and still have it make waves? We’re asking … Read more