In this week’s our take, Primark Pins for the Wins, SET Active turns a manufacturing mishap into marketing magic, a spicy Cheeto is the hottest thing at auction, and a Canadian brewer fires a shot in the new cold war. Pin it, shop it, Primark-style Primark is stepping up its homeware game with a Pinterest-powered … Read more
In this week’s Our Take, White Ribbon takes on the Manosphere, GOATs chew through Miami bars, Mums’ careers get shredded, and Shadrinsky is making fashion fun. Manfluencers, Misinformation & Misogyny: White Ribbon Fights Back If you thought the biggest risk to boys online was wasting hours on Fortnite, think again. The real battle for young … Read more
In this week’s Our Take, Chilis go hard on Margarita Day, Burberry creates a Knight to remember, a joyous art installation has us all a-flutter, and age gap romances are not just back – they’re de-gendered. When life gives you limes Margaritas aren’t just a drink—they’re a lifestyle. This year, Chili’s took that to heart, … Read more
In this week’s Our Take, Chris O’ Dowd is helping our plants grow through music and dulcet tones, quantum computing is about to make a breakthrough that will allows us to say ‘beam me up Scotty’ a lot more frequently and more online users are opting for decentralised spaces to build communities. Check it all … Read more
In this week’s Our Take, a supermarket rolls out a new campaign, a finance app for grassroot communities, an AI art auction sparks resistance, and a visual language for the Art of War. Disco Balls and Bargains Who knew grocery shopping could be this fabulous? Joe Wicks just turned a supermarket run into a full-blown … Read more
In this week’s Our Take, an exciting snorefest, an artist that burns his own work, an app that turns food porn into a usable menu, and Sweartaker’s own NIYL drops a Eurosong banger. The Loudest Sale of the Year Some marketing stunts put you to sleep, but Sleepzone’s new campaign makes a racket. It turns … Read more
In this week’s Our Take, the world is taking the plunge when it comes to wellness, a life admin concierge service is about to change how you holiday, the UK is brainstorming with sci-fi writers, and a group of hotels offers a reward for some unusual missing items. WELL, WELL, WELLNESS The Global Wellness Summit … Read more
In this week’s Our Take Siemens’ FABRIC campaign turns urban data from African cities into stunning fashion pieces, Halo Top gives Dry January a sweet twist, Audible’s Zen Commute makes rush hour moments calm and artist David Lynch, is remembered in creative style! THE FABRIC OF A CITY South Africa’s FABRIC project is an impressive … Read more
In this week’s Our Take, BoshTokk serves up a motorway food service guide for footie fans, a word in your ear from a new AI assistant, a pub in the UK challenges wealth disparity and Puresport sends an influencer drop that makes us think about how we consume. Service station fan sensation Coral has scored … Read more
In this week’s Our Take – Queensland Health taps Gen Z nostalgia for a clever health campaign, AI scams mug us off yet again, Wonderful Halos defends mandarins with juicy humour, and NYFC scores a rebrand that’s pure Big Apple pride. A Gen Z Smear Campaign As Gen Z starts creeping into their late 20s, … Read more