This week, a beauty brand is inviting gamers to become entrepreneurs, a new Dublin initiative is protesting against street harassment and CHAT GPT is bringing some custom features to users. And, in a world of fast fashion and mega consumerism, one content creator is promoting products at hyper speed and reaping the benefits. Build your … Read more
This week, new audio research reveals Ireland is going GA GA for Radio; a lip balm brand is asking customers to relive their first kiss; a Japanese car maker crocs up with modular mobility, and lucid dreaming is about to get the tech treatment. Ga Ga for Radio New research from Radiocentre Ireland has revealed … Read more
More than ever, brands are acknowledging the importance of visibility, representation and inclusivity. With this special edition, we wanted to celebrate those who are doing it right, creating impactful campaigns and actively changing the lives of marginalised people and communities. Shifting the Lens: Inclusivity in Advertising Shift 20 is a new initiative that aims to … Read more
This week, we take a look at how marmite is making moves on Gen Z, AI is getting a sugar hit with new tech that can test for diabetes and a campaign in the UK is smashing the stigma of sex and pleasure within the cancer community. In Latin America, one airline goes viral for … Read more
This week, New Zealand activists are guilt thanking the Prime Minister to make an important change, Dr. Marten’s latest campaign is showing the brands true sole and Parisian running shoe fanatics are trying to rob a store blind! Thank Chris! A group of activists in New Zealand launched a genius guerrilla marketing campaign thanking Prime … Read more
As spooky season officially descends upon us, one social media giant is taking creativity to new realms. A Dundalk pub and a global sports brand come together for a s**t-hot collab, Iceland look to a polite bouncer for tourism support and the age-old question is answered: which chunky bear is the cutest? Mo Chara balancing … Read more
From big oil companies tapping into influencer marketing to young people suing their governments over the climate crisis, we take a look at some of the sustainable stories flooding our feeds. The Rise of Oil-fluencers Oil and gas companies such as Shell and BP are using influencer marketing to push a false narrative about the … Read more
In this week’s Our Take, will Spotify’s latest feature render podcasters lost in transl-ai-tion. Surrealist marketing is the new trend receiving the viral treatment on social media but is the AR/CGI stunt already entering its cringe era? Last week saw the launch of a new Influencer course in SETU and with the influencer market a … Read more
In this week’s Our Take, football legends swap identities to shed light on gender bias in sports, Tiger Beer has fashioned the next summer essential attire and we check out a modern-day night at the Oper-AI. Great Scott, plenty of work to be done Former England internationals Gary Neville and Jill Scott teamed up to … Read more
In this week’s Our Take, an Argentinian football club makes a swell point, Pinterest are refreshing the default, Roblox (shockingly) has shocked us, and we look at some v nice design work from ESPN. A swell way to make a point Racing Club, a football team in Argentina’s Primera Division, made headlines for all the … Read more