In this week’s Our Take: bookworms get packing, a glowing label saves lives, Tecate marks its territory, and women’s football rewrites the playbook – kits, codes, and all. HOLIDAYS WITH A (PLOT) TWIST Books have always been somewhere to escape to, and ‘airport novels’ are still seen on beaches across Europe. But for a new … Read more
In this week’s Our Take: Alexa’s getting cheeky on the streets of London, iced tea is the unlikely hero of the digital detox, AI proves it’s not quite ready for retail, and communal watch parties are bringing people together one meme at a time. Snack to Reality: AI’s Vending Machine Dreams Crumble Anthropic’s AI (the … Read more
In this week’s Our Take: Bicep soundtracks a melting Arctic, Bottega whispers luxury, Wimbledon wins Gen Z, and AI therapy gets a reality check. Amplifying Arctic Voices The electronic duo legends that are Bicep have teamed up with Arctic Indigenous artists, and Earth Sonic Project to create Takkuuk, a powerful audiovisual project born from a … Read more
In this week’s Our Take we look at Polaroid’s analogue protest, Zohran’s revolutionary design, the return of the aura, and how a cowboy outfitter is hunting for a new marketing suit. Polaroid snaps back While brands fall over themselves to slap “AI” on everything from ad copy to coffee, Polaroid’s latest campaign is snapping back. … Read more
In this week’s Our Take: KitKat gives us a sweet escape from the scroll, the Brooklyn Film Festival reframes screen time, a dominatrix gets a rebrand with brains and binding, and one Just Eat driver delivers the coolest moment of the London heatwave. Scroll less, snack more KitKat’s “Phone Break” campaign by VML Czechia is … Read more
In this week’s Our Take, theatre snubs its audience, kids move to design’s rhythm, AI goes (A)pop and Rick Rubin rewrites code like a Tao master. Don’t Cry for the Front Row The truth is: she has left you. Let’s get one thing straight: Rachel Zegler singing Don’t Cry For Me Argentina from a street-facing … Read more
In this week’s Our Take, we track floating volleyballs, emotional stock tickers, lime-lit beaches, and one very fashionable tomato. ALL TICKER, NO HEART At first glance, it’s horrifying. A live stock ticker ranking New York men by income, home ownership, height, and “emotional availability”,as if dating were just another market to play. But that’s exactly … Read more
In this week’s Our Take, SPF gets air-dropped mid-Pacific, chest hair becomes cover for virtual bullets, culture gets unboxed, and a soap that sets a new bar in celebrity collabs. SPF Me Up, Sailor In a move that proves brands will go above and beyond (literally) for cultural clout, e.l.f. Cosmetics just air-dropped skincare to … Read more
In this week’s our take, Millennials discover the joys of packaged holidays, a 3D printer that’s Garbage In, Genius Out, a pig gets the royal treatment (not that pig), and AI-powered headphones that think you’ve never appreciated music before. FROM BACKPACKING TO BUFFETS Remember when millennials scoffed at package holidays? They preferred slumming it in … Read more
In this week’s Our Take, Vaseline starts with darker skin, saunas get even sweatier, the four stages of dating that apps can’t change, and exclusivity is back on the media menu. Skin in the game For far too long, people with Black and Brown skin have had to tack “on Black skin” onto every medical … Read more