In this week’s Our Take we look at Polaroid’s analogue protest, Zohran’s revolutionary design, the return of the aura, and how a cowboy outfitter is hunting for a new marketing suit. Polaroid snaps back While brands fall over themselves to slap “AI” on everything from ad copy to coffee, Polaroid’s latest campaign is snapping back. … Read more
In this week’s Our Take: KitKat gives us a sweet escape from the scroll, the Brooklyn Film Festival reframes screen time, a dominatrix gets a rebrand with brains and binding, and one Just Eat driver delivers the coolest moment of the London heatwave. Scroll less, snack more KitKat’s “Phone Break” campaign by VML Czechia is … Read more
In this week’s Our Take, theatre snubs its audience, kids move to design’s rhythm, AI goes (A)pop and Rick Rubin rewrites code like a Tao master. Don’t Cry for the Front Row The truth is: she has left you. Let’s get one thing straight: Rachel Zegler singing Don’t Cry For Me Argentina from a street-facing … Read more
In this week’s Our Take, we track floating volleyballs, emotional stock tickers, lime-lit beaches, and one very fashionable tomato. ALL TICKER, NO HEART At first glance, it’s horrifying. A live stock ticker ranking New York men by income, home ownership, height, and “emotional availability”,as if dating were just another market to play. But that’s exactly … Read more
In this week’s Our Take, SPF gets air-dropped mid-Pacific, chest hair becomes cover for virtual bullets, culture gets unboxed, and a soap that sets a new bar in celebrity collabs. SPF Me Up, Sailor In a move that proves brands will go above and beyond (literally) for cultural clout, e.l.f. Cosmetics just air-dropped skincare to … Read more
In this week’s our take, Millennials discover the joys of packaged holidays, a 3D printer that’s Garbage In, Genius Out, a pig gets the royal treatment (not that pig), and AI-powered headphones that think you’ve never appreciated music before. FROM BACKPACKING TO BUFFETS Remember when millennials scoffed at package holidays? They preferred slumming it in … Read more
In this week’s Our Take, Vaseline starts with darker skin, saunas get even sweatier, the four stages of dating that apps can’t change, and exclusivity is back on the media menu. Skin in the game For far too long, people with Black and Brown skin have had to tack “on Black skin” onto every medical … Read more
This week in Our Take: Soap operas shrink for the scroll, Decathlon celebrates the humble beginnings of sport, Faith gets a Gen Z remix, and Hinge rewrites modern romance. Soaps Shrink for the Scroll Age Once the star of the living room, trashy soaps are now stealing screen time on apps built for the scroll. … Read more
This week in Our Take: sun-smart safety gets stylish with UV-reactive vests, Mumbai train tickets turn into lottery wins, Gen Z slows down the hustle, and Del Real Foods launches a hotline serving tamales and timeless advice. All Aboard Jackpot Express Most people start their commute hoping to enjoy a playlist in peace and a … Read more
In this week’s Our Take, DJs are dropping beats with their balls (for a good cause), burger pop-ups are fighting inflation one beefed-up bite at a time, student athletes hit the social media arena, and a multipurpose app is putting GPS on beach umbrellas for ultimate ease. Check it out below! Balls in Concert Grabs … Read more