This week, we get meta-physical with some tech advancements that are bringing humans to the metaverse, we get progressive with a new identity that celebrates heritage for the FIFA Women’s World Cup 2023, and across the Atlantic – is college on the way out in the USA? Identity Scores for Women’s World Cup FIFA Women’s … Read more
Day by day our world is evolving, and with it new ideas are conceived, and brands adapt. This week’s Our Take is looking at evolution in small or grander forms. Fashion futurists are turning their bedrooms into laboratories for exciting experiments and we are loving it, and if that’s not enough – luxury fashion brands … Read more
The digital age is bringing us many delights for this week’s Our Take. What does a European city and x-rated content have in common? In an age where self-identity and authenticity take the lead in personal values, we look at the latest trends in tattoo parlours across the country and have questions about the results. … Read more
Research is influencing the world for the better! This week, we are hot spotting the work of some beauty and toy brands who are making positive changes in the world – with research as the guiding force. Up to date on creative activism? We are sharing some campaign work of a protest group that merges … Read more
What does a billboard and the number 30 have in common? Adele has the answer! Marketing in the music industry has had an absolute glow up over the past few months and the UK chanteuse is the latest pop-star to pull off a brilliant stunt. Are first dates the new interview format that the world needs … Read more
So what’s the suss on sustainability? Well this week, we’ve got two very different innovations from two of the world’s best known brands. Fancy a glow up for your microwave lunch? We have a video series suggestion that will blow your mind. And we heard about a new celebration that could go off with a … Read more
As September rolls to a close, we’ve uncovered some forward thinkers who are paving the way for a better future – there’s an iconic ad campaign launching a hormone-free birth control product, new research into more environmentally friendly cows**t, how some hackers are getting rich ethically, and the new stars of marketing. Enjoy. “House … Read more
As September takes hold and turns everything damp and grey, we’ll at least try to brighten up your Friday with a few hot takes. This week we take a look at how dating apps are changing, visit a virtual art studio, watch aghast at a clumsy attempt to combine activism and reality TV and hear … Read more
Hello, friends. Welcome to Edition 26 of Our Take; a place for us to discuss things that inspire us, captivate us, move us… and sometimes weird us out. This week, we bow down to the incredible Irish sportswomen blazing the hottest trail, celebrate a queer library, are inspired by a clever and powerful domestic abuse … Read more
This week, we hear how China has clamped down on gaming for younglings, mourn the declining influence of a guitar God, discuss two very different influencer groups making an impact online, and ponder some marketing bloodshed.