Should timeless designs be tainted with new glow-ups? New York thinks so following the unveiling of the City’s new brand ID. The Swiss are at it again with some brilliantly bold and functional ideas for energy conservation that will leave Thomas the Tank Engine absolutely chuffed. Fashion brand Levi’s looks to diversify with AI and … Read more
This week, we take a look at Gen Z’s opinion on fashion dupes in the midst of the cost-of-living crisis. Heinz targets gamers (literally?) with an awareness campaign around soil degradation. Is TikTok becoming the next search engine? Google thinks so. And finally, we see some real progress, thanks to medical advancements, showing up in … Read more
If no one trusts influencers, then who are they influencing? How is a 21-year-old animated kids’ movie inspiring the latest club trend? What are fashionistas doing to keep up with the times (of day). And what’s the least amount of effort you could put into a campaign, and still have it make waves? We’re asking … Read more
A social site that brings you positive vibes. A green campaign built on lies. Science Fiction writers encounter the future – and don’t like it. And a football campaign so exciting you can fall asleep to it. Enjoy! POSITIVELY PINTEREST Your FYP is designed to keep you hooked, and it works. Latest figures suggest the … Read more
In this week’s Our Take, a motorcycle brand is merging style with safety, we check out Keith Lee’s guide on what not to do when dealing with influencers, and a poignant campaign to raise awareness and funds for homeless veterans’ charity highlights a harsh reality that has been camouflaged for too long. Revving for Road … Read more
This week, we are thrilled for a thriller getting the viral treatment and we check out the reappearance (and new appearance) of botox Barney. From a big purple reboot to a big red boot, we take a look at the new fashion non-essential that’s making headlines. And, is the trend of de-influencing signalling an economic … Read more
This week, we check out some devilish Valentine’s Day stunts, take a deep dive into Gorpcore aesthetics and a new movement in ORT. Finally, we bring you a campaign that puts an inclusive twist on some iconic ads of the past. The one ‘rat’ got away For some people, Valentine’s Day is full of warm … Read more
This week, we bring your valuable attention to a new flavour of job perk, a brand hoaxed by fake PR, a brand that faked its own campaign’s demise, and a visionary bit of tech that makes ancient architecture more real. Enjoy. Finger lickin’ good… job perks How does a fast food chain reduce staff turnover? … Read more
In this week’s Our Take, an ultra-luxury resort makes a music video, we check out a beauty campaign with a difference, AVATAR motion suits lead the way in new medical advancements, a short film shares an insight into life with Alzheimer’s disease and a new social platform is about to spill the tea on inclusivity. … Read more
Fast food, slow shopping, and two different kinds of cheating make millions. Read it all below in this week’s Our Take CHATS AT THE CHECKOUT Jumbo, a Dutch Supermarket chain, realised there are a lot of potentially lonely people among their customers. So, they came up with a simple way to fight loneliness. In over … Read more