In this week’s Our Take we go mad for Mattel marketing tactics; we check out a new competitor to Twitter that is turning our heads; Stella Artois is going back in time to find the OG influencer; and a Japanese nursing company has built a stronger new image for itself. Come on Barbie, Let’s Go … Read more
In this week’s Our Take, we check out a film that gives its target audience a choice. And a dilemma. A new typeface is making waves in accessibility and Greenhushing shows that silence isn’t so golden. Finally – lab-grown chicken is about to appear in US stores. Will it get here soon? Read it all below. … Read more
(Dramatic Voiceover:)In this week’s Our Take, we look at delinquent killer whales. Are they just misunderstood? In a world of AI-generated art, is reality still stranger than fiction? We investigate. And AR meets jewellery! It’s a shame you’ll never get to wear it. Read on… Orcas Just Wanna Have Fun Not everyone’s having a whale … Read more
From isolation to aspiration. In this week’s Our Take, we do a deep dive into Gen Z as new research reveals them to be power-hungry party people, which seems at odds with the latest Gen Z trend of bed-rotting. And Ireland is named EU’s loneliest country, especially among 18-34 year olds. That’s Gen Z again. … Read more
In this week’s Our Take it’s raining fish in Honduras and a campaign is turning this divine sign into a community development initiative. On World Environment Day, one dirty brand is asking us to break up with our shower heads. In the world of AI, do we have a new digital Michelangelo? And we check … Read more
In this week’s Our Take, we check out some new initiatives that are creating opportunities for marginalised communities through art and entrepreneurship! We all have a love hate relationship with Microsoft Excel but one business has went above and beyond to put a bit of expression in excel. And what’s the latest news in greenwashing? … Read more
In this week’s Our Take we check out some road awareness campaigns focusing on texting while driving and helmet safety awareness. Zelda is the latest character in the gaming industry to put a kink in players’ armour. In fashion news, AR mirrors are the new rage and what does a world where Crocs and Minecraft … Read more
This week, tattoos and a baroque master join forces for a collab of the ages, we check out a Japanese pop-up to remember – or not. The All in Census has revealed some interesting stats on the marketing industry’s attitude towards older generations in the business; and Mickey Mouse has moved on from Disneyland into… … Read more
This week, Glamour Magazine does not put baby, or paid leave bills, in the corner. Clarks goes to infinity and Wallabeeyond in a new campaign in the metaverse. A click it like you mean it website shows us how write a better CTA, and we check out the brand that sponsors female athletes playing while … Read more
In this week’s Our Take, Pornhub boycotts Utah, a win for a losing trans team, ASICS schools AI on body image, and the godfather of AI fears for a future run by badly-thought-through thinking machines. No porn for U(tah) In the toxic US political scene, the latest shots fired in the cause of “Freedom”* were … Read more