So what’s the suss on sustainability? Well this week, we’ve got two very different innovations from two of the world’s best known brands. Fancy a glow up for your microwave lunch? We have a video series suggestion that will blow your mind. And we heard about a new celebration that could go off with a … Read more
As September rolls to a close, we’ve uncovered some forward thinkers who are paving the way for a better future – there’s an iconic ad campaign launching a hormone-free birth control product, new research into more environmentally friendly cows**t, how some hackers are getting rich ethically, and the new stars of marketing. Enjoy. “House … Read more
As September takes hold and turns everything damp and grey, we’ll at least try to brighten up your Friday with a few hot takes. This week we take a look at how dating apps are changing, visit a virtual art studio, watch aghast at a clumsy attempt to combine activism and reality TV and hear … Read more
Hello, friends. Welcome to Edition 26 of Our Take; a place for us to discuss things that inspire us, captivate us, move us… and sometimes weird us out. This week, we bow down to the incredible Irish sportswomen blazing the hottest trail, celebrate a queer library, are inspired by a clever and powerful domestic abuse … Read more
This week, we hear how China has clamped down on gaming for younglings, mourn the declining influence of a guitar God, discuss two very different influencer groups making an impact online, and ponder some marketing bloodshed.
The sun has returned, and all is well in the Sweartaker world again. Even if this week is a short respite from the wind and the rain, we will absolutely take it. So, sit back in your deck chair, pour that chilled summer glass of rosé, and enjoy this week’s musing as we discuss; the return … Read more
Ah here… where has the summer gone? Like, is that it? Depressing as it may be, at least we’ve got another install of Our Take to take your mind off the dense humidity and murky mornings, even if it’s just for a few minutes. This week we tip our baseball caps to a nostalgic stunt, … Read more
What a week. We all had something in our eye when Kellie Harrington stood on that podium last weekend to collect her gold medal. Incredible. To all the athletes who represented Ireland the at games, we’ve never been so proud. Thank you. This week, we question whether a real life Jurassic Park is a good … Read more
This week, we point to an interesting new store experience from Amazon, look at how the Tokyo Olympics are Gold medallists in sustainability, and muse on how ‘caring’ could be a key factor in customer loyalty for brands. We also explore the latest sky high partnership from a social media giant, and look at art … Read more
In this week’s Our Take, we bring you stories of music’s hottest new marketing genius, a major games developer in some hot water and the latest emoji that is ‘fire’ with all the cool kids. We also look at how dating apps are helping to promote the Covid vaccine and as it’s a long weekend, … Read more